What Happened to Permaplug After Shark Tank?
When Permaplug appeared on Shark Tank Season 16, founder Zak Jones pitched a product that felt instantly relatable: a charger lock designed to stop cable theft, accidental unplugging, and the everyday frustration of missing phone chargers. What started as a clever invention born out of childhood annoyances suddenly had national attention and serious investor interest.
Zak walked away with a deal from Lori Greiner: $350,000 for 20% equity and a $1 per-unit royalty until her investment was repaid. But what happened after the cameras stopped rolling?
Permaplug now boasts over 50,000 customers, an expanded product line (including Decora outlet versions), and strong traction on TikTok and Amazon. Although there’s no official confirmation that Lori’s deal closed, her continued promotion and the website’s “Shark Tank Specials” suggest a working partnership.
Permaplug Net Worth and Financial Growth
Permaplug has shown strong financial progress since its Shark Tank appearance. Permaplug reported $665,000 in revenue in the 12 months prior to Shark Tank. After the show, they served 50,000+ customers with an average order value of $58, which reasonably places their 2025 revenue at an estimated $2.9 million.
That’s solid for a direct-to-consumer hardware startup. As a private company, Permaplug’s net worth remains undisclosed, and any speculation should be treated with caution.
The Shark Tank Moment: $350K Offer That Changed Everything
Zak entered the tank asking for $350,000 for 15% equity, valuing his company at around $2.3 million. Lori Greiner countered with $350,000 for 20% equity and a $1 per-unit royalty until her investment was recouped.
Kevin O’Leary offered a similar deal with a perpetual $2 royalty. Daniel Lubetzky wanted 25% equity, no royalty. Robert Herjavec and Mark Cuban sat this one out. Zak chose Lori.
While we don’t have official confirmation that the deal finalized, Lori’s ongoing branding support speaks volumes. The strategic alignment was clear: a cable lock with broad household appeal, ideal for QVC and online demos.
RELATED: HOW MUCH LORI HAS EARNED FROM SHARK TANK?
Did Lori’s Deal Close? What We Know (and What’s Still Unknown)
The exact status of the deal is murky, as is often the case with Shark Tank episodes. No press release or public disclosure has confirmed closure. However:
- Permaplug sells “Shark Tank Specials” on its website.
- Lori Greiner is still prominently mentioned.
- Social media posts and website copy imply her involvement.
That said, we can only assume the deal progressed, not confirm it.
Revenue and Sales Surge: The Numbers Behind the Growth
- Before Shark Tank: $665,000 revenue in 12 months.
- After Shark Tank: 50,000+ customers. At an average order value of $58, that suggests ~$2.9 million in post-show revenue.
Founder Zak isn’t taking a salary; he’s reinvesting everything into scaling.
What Customers Really Think: Praise, Complaints, and Amazon Reviews
The good: Customers love the anti-theft function, cable stability, and fast charging. It’s especially appreciated by parents, office managers, and anyone tired of cable wars.
The bad: Some complaints mention faulty cables, mixed build quality, and incompatibility with GFCI outlets.
Ratings:
- Official website: 4.4/5 stars (1,475+ reviews)
- Amazon: 4.2–4.4/5 stars (varied listings)
- Reddit: Some users skeptical of the need for such a product
That said, Permaplug’s customer service is frequently praised for fast responses and hassle-free replacements.
Growth Moves: New Products, Global Plans, and What’s Coming Next
Permaplug didn’t stop with one outlet version. They now offer:
- Standard and Decora-compatible models
- Optional security screw kits
- Multi-length cable bundles
They’re also developing:
- Dual USB-C version
- Slimmer designs
- Custom skins and covers
International patents are pending, with the UK named as the next market. Expect to see Permaplug in more institutional spaces, like hospitals, schools, and hotels, soon.
Final Verdict: Permaplug isn’t a $174M company yet. But with savvy branding, a clear use case, and strong momentum, it’s proving that a simple problem-solving product can spark real traction when paired with the Shark Tank effect.
🔹 TL;DR (Too Long; Didn’t Read)
Permaplug secured a Shark Tank deal and now boasts over 50,000 customers and $2.9M in sales—though Lori’s deal is still unconfirmed.
FAQs
Is Permaplug still in business in 2025?
Yes, Permaplug is still active and growing, with over 50,000 customers served and multiple new product versions released.
Did Permaplug get a deal on Shark Tank?
Yes, Permaplug secured a $350,000 deal with Lori Greiner for 20% equity and a $1 royalty per unit until her investment is repaid.
Did Lori Greiner’s deal with Permaplug close?
There is no official confirmation, but Lori is still promoted on their website and social content suggests a working relationship.
What is Permaplug’s net worth in 2025?
While exact net worth is undisclosed, post-Shark Tank sales suggest estimated 2025 revenue of around $2.9 million.
Where can I buy Permaplug?
Permaplug is available on their official website and Amazon, often with Shark Tank bundle deals and discounts.
Is Permaplug compatible with all outlets?
Permaplug works with standard and Decora outlets, including sideways and upside-down installations. GFCI outlets may not be compatible.
