Robert Allison created Lifebelt, a device that prevents cars from starting unless seatbelts are fastened, to enhance vehicle safety.
In 2009, he appeared on Shark Tank seeking $500,000 for 10% equity but left without a deal. Subsequently, Lifebelt secured a multi-million dollar agreement with Gillman Automotive Group.
Despite this initial success, the product struggled to gain market traction and was discontinued by 2016. As of 2025, Lifebelt is no longer in business, and its net worth is effectively zero.
Lifebelt Net Worth
| Net worth | $1.7 Million (2021) Business Valuation |
| Annual Sales Revenue | Not available |
| Lifetime sales | Not available |
| Investor | None |
| Founder | Robert Allison |
| Employees | Not available |
Lifebelt Pitch on Shark Tank
| Company name | Lifebelt |
| Product | Vehicle Safety / Belts |
| Episode | Season 01 Episode 02 |
| Founder | Robert Allison |
| Asked for | $500,000 for 10% equity |
| Final deal | No deal |
| Sharks | None |
| Location | USA |
Don’t miss these products from Season 1
Lifebelt Founder
Lifebelt was founded by Robert Allison. The company launch date is unknown. Unfortunately, there is no information about the founders. Lifebelt’s founder, Robert Allison’s net worth is unknown as of 2025; since the business is no longer operational.
Key accomplishments
| Year | Accomplishment |
| 2009 | Lifebelt appeared on Shark Tank. |
Conclusion
Some companies that appear on the show have not achieved great success, and the Lifebelt was one of them. Sometimes businesses don’t succeed for many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Lifebelt went out of business, the company shutdown date was unknown. And the product is no longer available in the market.
