Legit Kits Shark Tank Update | Season 16

Legit Kits made a deal with Kevin O’Leary on Shark Tank, getting $150K for 5% equity plus a $5 royalty on each unit sold.
Quick Shark Tank Update on Legit Kits
Legit Kits Shark Tank Update | Season 16

The joy of quilting comes from creativity. However, for many beginners, the complex patterns and intricate designs can feel overwhelming. Imagine wanting to make a stunning quilt but struggling with confusing instructions, fabric cuts, and sewing techniques.

Legit Kits solves this problem by offering easy-to-use quilt kits that break down complex designs into simple steps. Whether you’re a beginner or an experienced quilter, these kits make it possible to create breathtaking quilts with confidence.

When Mike O’Dell, a nurse anesthetist from Oklahoma City, first discovered quilting, he never imagined it would lead him to Shark Tank. Inspired by his wife’s passion for the craft, he developed a unique paper-piecing technique that made intricate patterns more accessible.

In 2020, he founded Legit Kits with a mission to make quilting easier and more enjoyable. His colorful, well-designed kits quickly caught the attention of the quilting community.

But to take his business to the next level, he needed guidance and funding. With enthusiasm and a bold vision, he stepped onto the Shark Tank stage. He was hoping for a deal that could change everything.

Legit Kits Journey Before Shark Tank

Mike O’Dell’s path to entrepreneurship wasn’t traditional. With a full-time career in healthcare, he found quilting through his wife and became fascinated by the artistic possibilities.

To make quilting more approachable, he designed quilt patterns that broke large designs into smaller, manageable blocks. In January 2020, he turned this idea into a business.

He launched Legit Kits, offering quilt kits that use 100 different shades of Kona solids​. His goal was to “turn quilting into a more accessible and colorful experience”, allowing more people to enjoy the craft​.

Each kit includes “pre-cut fabric, easy-to-follow patterns, and clear instructions”, making it simple for anyone to create professional-looking quilts​.

Despite “minimal sewing skills” himself, Mike was determined to bring his vision to life​. He started a small, self-funding business.

Over time, sales grew steadily from “$30K in 2020 to over $1M in 2023”​. As word spread, the brand gained a loyal following. But Mike knew he needed help scaling the business efficiently.

Shark Tank Pitch Recap

In Season 16, Episode 9, Mike O’Dell confidently stepped onto the Shark Tank stage with an enthusiastic and humorous pitch​. He showcased “60+ unique designs” and demonstrated how Legit Kits makes quilting easier with foundation paper-piecing​.

YouTube video

When it came to the numbers, the Sharks were impressed. Mike asked for “$150K for 5% equity,” valuing the company at $3 million”​. His production costs were “$125 per large kit,” while the selling price was $399″, creating strong margins​.

With “$17 customer acquisition costs”, the company was growing fast. Annual revenue had climbed to “$1 million in 2023”, proving the demand was there​.

However, Mike admitted that “2024 had been revenue-neutral” because of high inventory levels. At the time of filming, he had “$350K worth of merchandise ready to ship and materials to produce another $650K worth of kits”, which concerned the Sharks​.

Despite admiring Mike’s passion, several Sharks declined to invest. Mark Cuban passed because he wasn’t interested in the quilting industry​. Barbara Corcoran appreciated Mike’s enthusiasm but believed the kits were too expensive for mass appeal​.

Lori Greiner worried that managing “60+ SKUs” would complicate operations​. Jamie Kern Lima felt the business had too much supply compared to demand​.

However, Kevin O’Leary saw potential. He offered “$150K for 5% equity, plus a $5 per unit royalty in perpetuity”​.

While some Sharks criticized the royalty model, Kevin insisted his expertise in “social media marketing and customer acquisition” would help Legit Kits scale rapidly​.

Seeing the long-term value, Mike accepted the deal. He secured a partnership with “Mr. Wonderful”​.

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Legit Kits Shark Tank Update

After the Shark Tank episode aired, Legit Kits experienced an immediate surge in website traffic, sales, and social media engagement​. Quilters across the country took notice, leading to increased demand for the kits.

With Kevin O’Leary’s guidance, Mike focused on improving marketing strategies and optimizing advertising return on investment (ROAS)​. This made customer acquisition more effective and efficient.

To keep up with the growing demand, Legit Kits expanded its warehouse operations and hired additional staff​. The company also enhanced its website, improving navigation and speeding up checkout​.

Product descriptions were also updated to provide clearer information. Additionally, Legit Kits started “selling in quilting and craft stores across the U.S.,” increasing visibility beyond its online store​.

Social media played a big role in the brand’s success. The company attracted thousands of new quilters eager to try Legit Kits’ products​.

By 2025, the company’s estimated valuation had grown to $2.42 million, thanks to steady sales and a loyal customer base​.

Future Plans

With the momentum from Shark Tank, Mike has ambitious goals for Legit Kits. He plans to “increase retail distribution,” bringing the kits to major craft store chains​.

The company is also “expanding its product line,” introducing new quilt designs, premium fabric options, and limited-edition kits”​.

Marketing remains a top priority. With Kevin O’Leary’s expertise, Mike is refining his advertising strategy to “improve customer acquisition and engagement through targeted social media campaigns”​.

The company is also launching “online quilting workshops and video tutorials,” helping customers learn new techniques and connect with the quilting community”​.

Looking ahead, Legit Kits aims to become “the top brand in modern quilting,” making the craft more accessible and enjoyable for everyone”​. With continuous innovation and expansion, Mike hopes to “turn Legit Kits into a household name in the quilting world”​.

Final Thoughts

Mike O’Dell’s journey from a nurse anesthetist to a successful entrepreneur shows what passion and persistence can achieve.

What started as a creative side project turned into a “thriving business,” thanks to his dedication and a well-received Shark Tank pitch”​. By partnering with Kevin O’Leary, Mike gained the expertise and funding needed to “take Legit Kits to the next level”​.

With a growing customer base, new product expansions, and a clear vision for the future, Legit Kits is well on its way to “becoming a leader in the quilting industry”​.

Whether you’re a beginner or an experienced quilter, Legit Kits makes it easier than ever to turn fabric into art.

Want to start your quilting journey? Visit Legit Kits today and bring your creativity to life!

We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Legit Kits!


Feature Image Credit: @abc/@christopherwillard