KISA Phone is one of the most innovative startups to emerge from Shark Tank Australia. Designed as an easy-to-use mobile phone for the elderly and those with disabilities, KISA quickly gained attention for its simplicity and accessibility. After securing a deal on Shark Tank with investor Naomi Simson, the company experienced significant growth.
As of 2025, KISA Phone’s net worth was estimated at $4 million. This was a remarkable increase from its initial valuation of $1 million when it appeared on Shark Tank in 2016.
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Who’s Behind KISA Phone?
KISA Phone was founded in 2013 by Dmitry Levin, Dennis Volodomanov, and Leon Kosher in Moorabbin, Victoria, Australia. The inspiration for the product came from Levin’s personal experience. His wife’s grandfather, despite owning a smartphone, got lost on a walk because he couldn’t use it properly.
This challenge led to the creation of a phone that eliminates touchscreen complexities. Instead, it features large tactile buttons, photo contacts, and an emergency SOS button.
Levin, who has a finance background, teamed up with Volodomanov, an experienced software developer, and Kosher, a professional accountant. Their combined expertise played a crucial role in the company’s rapid success.
What Happened to KISA Phone on Shark Tank?
KISA Phone entered Shark Tank Australia in Season 2, seeking $200,000 for a 5% equity stake. The company had already recorded $310,000 in revenue over the previous 12 months, with a cost of goods sold at approximately $130,000.
The product intrigued the Sharks, and after receiving multiple offers, the founders accepted Naomi Simson’s deal of $100,000 for 10% equity, plus a $100,000 loan.
Simson, known for her investments in scalable, customer-focused businesses, saw the potential in KISA’s unique approach. She remarked, “The simplicity of the phone addresses a real problem in the market. There’s nothing quite like it.”
Kisa Phone Pitch on Shark Tank
| Company name | Kisa Phone |
| Product | Easy to use mobile phone for the elderly |
| Episode | Season 02 Episode 11 |
| Founders | Dennis, Dimitri & Leon |
| Asked for | $200k for 5% Stake |
| Final deal | $100k for 10% Stake + $100k Loan |
| Shark | Naomi Simson |
| Location | Moorabbin, Victoria, Australia |
What Happened to KISA Phone After Appearing on Shark Tank?
Since its Shark Tank appearance, KISA Phone has expanded its market reach significantly. The company now sells its products through various e-commerce platforms, including its official website and eBay.
By 2025, its annual sales revenue had reached $4 million, highlighting the strong demand for its product.
KISA Phone has also made strategic improvements to its design. It introduced new features such as GPS tracking and remote volume control, allowing family members to assist users from anywhere.
The company has explored international expansion, with interest from markets in the United States and Europe. However, co-founder Dmitry Levin noted that they are taking a careful and strategic approach to avoid unnecessary risks.
Key accomplishments
| Year | Accomplishment |
| 2014 | Approved as assistive technology for eligible participants in the National Disability Insurance Scheme. |
| 2016 | The company appeared on Shark Tank Australia Season 02 and got the deal from Naomi Simson. |
How Much Did Naomi Simson Make from KISA Phone?
Given that KISA Phone’s net worth was $4 million in 2025, Naomi Simson’s 10% stake would be worth approximately $400,000. This marks a 4x return on her initial investment of $100,000.
If the company continues its upward trajectory, her earnings could grow even further. This is especially true if KISA pursues international expansion or licensing deals.
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Business Challenges and Strategies
Like any startup, KISA Phone faced significant hurdles. One of the main challenges was educating consumers about the benefits of a non-touchscreen phone.
Co-founder Dmitry Levin noted, “People didn’t understand what ‘simple’ really meant. Many asked why we didn’t just put a screen on the phone.”
To overcome this, KISA focused on strategic partnerships. The company worked with Vision Australia and Guide Dogs Victoria to ensure the phone met the needs of visually impaired users.
This move not only expanded their customer base but also established them as a leader in the assistive technology sector.
Conclusion
KISA Phone’s journey from a personal challenge to a multi-million-dollar business exemplifies the power of innovation and perseverance.
With a $4 million valuation, growing sales, and a strong customer base, the company is well-positioned for continued success. Naomi Simson’s investment has proven to be a strategic win, further solidifying her reputation as a savvy Shark.
As KISA Phone continues to expand, one thing is clear. Its commitment to making communication easier for seniors and individuals with disabilities is not just a business model. It is a mission that resonates with millions.
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