When Stacy Grace walked onto the Shark Tank stage in Season 14 with her husband Jeff, the audience wasn’t expecting to hear the phrase “plant your pants.” But KENT, the world’s first 100% compostable underwear brand, made quite the impression.
Founded in 2020, KENT stood out by tackling both fashion and sustainability head-on. By 2025, it remains one of the few Shark Tank businesses to convert a bold eco-friendly mission into mainstream retail success. Let’s dive into the journey that started on Shark Tank and grew into something far beyond a quirky pitch.
Growth, Setbacks, and Where the Founders Are Now
KENT was born out of Stacy Grace’s frustration with plastic-laden underwear and her background in sustainable fashion. By partnering with her husband Jeff Grace, a comedy writer turned brand strategist, they created something uniquely purposeful.
After the show, Stacy continued as CEO and led KENT through retail partnerships with Nordstrom, Madewell, and Anthropologie. Jeff, however, transitioned to a new role at BBDO LA as a Senior Copywriter, signaling his step back from the brand.
While the brand faced challenges due to its premium pricing ($20–$24 per pair), its story-driven marketing and rising consumer awareness around sustainability fueled steady growth.
The Shark Tank Pitch: “Plant Your Pants”
In the live-audience premiere of Season 14 (2022), the Graces pitched KENT seeking $200,000 for 5% equity, valuing their company at $4 million.
The Sharks were intrigued, especially by the compostable angle. Daymond John, Lori Greiner, Robert Herjavec, and Barbara Corcoran all made offers. Stacy and Jeff accepted Daymond’s $200,000 for 15% equity.
The deal was finalized post-show, and KENT became the first business to close a deal during a live-audience Shark Tank episode.
Kent Pitch on Shark Tank – Quick info card
| Company name | Kent |
| Product | Composted briefs are made from 100% GOTS certified organic Pima cotton |
| Episode | Season 14 Episode 01 |
| Founders | Stacy and Jeff Grace |
| Asked for | $200,000 For 5% equity |
| Final deal | $200,000 For 15% equity |
| Shark | Daymond |
| Location | Los Angeles, USA |
What Changed After the Show?
The “Shark Tank Effect” hit fast. KENT’s website traffic surged. Sales spiked 200%. Their catchy slogan, “Plant Your Pants,” went viral on social media.
No major fulfillment issues were reported, thanks to their U.S.-based production. The momentum also opened the door to new product lines like compostable bras, tees, and crop tops.
With added credibility and retail reach, KENT cemented its place in the conscious consumer space.
Kent Net Worth 2025
By 2025, KENT is estimated to be worth between $1.63 and $2 million, according to projections by Shark Tank Insights and Techie Gamers. While not unicorn-level, it represents a solid return for a mission-driven brand in a niche market.
Daymond John’s 15% stake may now be worth $300,000 or more. Although exact revenue is undisclosed, the brand’s steady growth and retail presence signal continued momentum.
How Much Has Daymond John Earned From Kent?
While the full figures are private, Daymond’s return is likely promising given the retail traction. His mentorship appears to have played a key role in refining KENT’s pitch and packaging for retail appeal.
Other Successful Daymond John Investments:
- Bombas: A Shark Tank pitch legend, Bombas makes socks and donates one for every pair sold. It has generated over $250 million in lifetime revenue.
- Sun-Staches: Novelty sunglasses that went viral after Shark Tank. Daymond helped secure licensing deals with Marvel and Disney.
- Mo’s Bows: Bow tie company founded by a teen. Daymond mentored founder Moziah Bridges into a licensing deal with the NBA.
Is KENT Still Thriving in 2025?
Yes, KENT is still active and carving out a stronghold in the eco-apparel space. Its underwear and loungewear are now available internationally in Canada, the UK, and Australia.
In 2025, they plan to launch a subscription service for compostable basics and explore wholesale expansion in Europe.
Where is KENT Heading Next?
Stacy Grace continues to push boundaries, exploring soil-positive fashion and sustainability education. With growing public concern around microplastics and synthetic textiles, KENT is well-positioned to lead that conversation.
Their next chapter includes:
- Subscription-based model for recurring customers
- Retail expansion across Europe
- Educational campaigns about biodegradability
TL;DR: Too Long; Didn’t Read
KENT, the compostable underwear brand backed by Daymond John, hit a $2M net worth in 2025 and is expanding globally.
FAQs
Is KENT still in business in 2025?
Yes, KENT remains active and is expanding internationally with new products and a subscription model.
Did KENT get a deal on Shark Tank?
Yes, KENT accepted a $200,000 deal from Daymond John for 15% equity, which was finalized after the episode.
What is KENT’s net worth in 2025?
As of 2025, KENT is estimated to be worth between $1.63 and $2 million.
Who owns KENT now?
Stacy Grace remains the CEO and primary operator of the business, while Jeff Grace has stepped back to pursue other roles.