"InvisaRack" Net Worth 2023 Update

Invis-A-Rack, a retractable truck rack system created by Donny McCall, appeared on Shark Tank in 2012 but didn’t secure a deal. However, the exposure led to significant interest, and Invis-A-Rack was later acquired by Dee Zee, a major truck accessory manufacturer.

Since then, the product has become a popular offering under Dee Zee’s brand, with nationwide availability. Invis-A-Rack didn’t engage in crowdfunding but benefited from strategic partnerships. As of 2024, the business operates successfully as part of Dee Zee’s extensive product lineup with an approximate net worth of $11 million.

InvisaRack Net Worth

Estimated Net worth$11 million (2024)
Annual Sales Revenue$1 million (2024)
Lifetime salesNot available
InvestorNone
FounderDonny McCall
EmployeesNot available

InvisaRack Pitch on Shark Tank

ProductCollapsible cargo rack for truck beds
EpisodeSeason 03 Episode 03
Founder Donny McCall
Asked for$100,000 for 10% Equity
Company nameInvisaRack
Final dealNone
Shark None
LocationUSA

Don’t miss these products from Season 03

InvisaRack Founder

Donny McCall found InvisaRack in 2010. Donny is an entrepreneur and inventor. He has a background in engineering and product design. Ben O’Brien is a marketer and business strategist. He has a background in the home improvement industry. InvisaRack’s founder, Donny McCall’s net worth is unknown. However, based on the business valuation it should be around $1 million.

Key accomplishments

YearAccomplishment
2012Appeared on Shark Tank season 03.
2019Expands its product line to include new shelves, cabinets, and other storage solutions.
2022Partners with new retailers to sell its products in over 1,000 stores nationwide.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for InvisaRack and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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