InvisaRack Net Worth in 2025: How Donny McCall Turned No Deal into National Success
“InvisaRack’s net worth reached an estimated $1.2M to $5M in 2025-despite no Shark Tank deal, Donny McCall’s foldable rack soared to nationwide success.”
InvisaRack story is one of the most surprising Shark Tank journeys ever told. When Donny McCall appeared on Season 3 of the show, he walked away with no deal, no partner, and very little hope at least according to the Sharks.
But fast forward to 2025, and InvisaRack is now estimated to be worth between $1.2 million and $5 million.
That’s right: a company the Sharks passed on has become a nationwide success. If you’re searching for the real InvisaRack net worth, you’re not alone.
Thousands of people type it into Google every month some even misspell it as “InvisaRack net worth.” But no matter how you spell it, the value this company has built is clear, and its impact on American-made manufacturing is even clearer.
The Shark Tank Pitch That Almost Killed the Dream
In 2012, Donny McCall asked the Sharks for $100,000 in exchange for 10% of his company. At the time, his product, a collapsible truck rack that folds down flat sold for about $300.
But the problem was it cost $250 to make, and that tiny $50 margin left no room for profit.
McCall’s real challenge wasn’t just money; it was his firm belief in making his product entirely in the United States. He refused to outsource production overseas, even when the Sharks suggested it could save him a fortune.
That decision cost him the deal, and every Shark walked away. Yet, what seemed like a dead end turned out to be the beginning of something much bigger.
What Happened After the Show
What happened next surprised everyone. InvisaRack didn’t sink, it soared. Within three months of the Shark Tank episode airing, McCall had sold $75,000 worth of racks. That was more than he had made in the 18 months before the show.
His website crashed from the rush of traffic, and demand quickly outpaced supply.
It was a classic case of the “Shark Tank Effect.” Even without a deal, national exposure gave InvisaRack a second chance. People who saw the episode connected with McCall’s passion for U.S.-based manufacturing.
They admired his honesty, his values, and his refusal to cut corners. It was clear the product had potential—and now it had the public behind it.

If you were a Shark, would you have taken a chance on InvisaRack back in Season 3?
The Game-Changing Deal with Dee Zee Inc.
Later that same year, McCall partnered with Dee Zee Inc., a major name in truck accessories based in Iowa. On August 30, 2012, they signed an exclusive licensing deal. Dee Zee would take over manufacturing, marketing, and distribution of InvisaRack.
Most importantly, McCall’s dream of keeping the product “Made in America” stayed alive—Dee Zee agreed to build every rack in their Iowa facility.
With a larger team, better equipment, and more resources, they were able to scale up production and raise the price to between $800 and $1,200 per rack, which finally made the business profitable.
This partnership not only allowed InvisaRack to survive, but it gave the product a professional edge. Customers gained access to a better-built product through trusted retail outlets, and McCall kept his mission intact.
Dee Zee also brought decades of industry experience, which helped the product improve in quality and reliability.
Where You Can Buy InvisaRack Today
Today, InvisaRack is sold on Amazon, through NAPA Auto Parts, and on truck accessory websites like Real Truck and American Trucks. It’s made from lightweight aluminum, holds up to 500 pounds, and folds down flat when not in use. It can be installed in less than a minute without drilling holes in your truck.
Because of its practical design and rugged build, the InvisaRack appeals to truck owners, contractors, outdoor adventurers, and anyone who needs a reliable and collapsible rack solution. Its sleek powder-coated finish and tool-free setup make it accessible to a wide range of users, whether you’re a professional or a weekend warrior.
How Donny McCall Earns from InvisaRack
So how does Donny McCall earn money today? While he doesn’t manage the company’s day-to-day operations, he still benefits from the licensing agreement with Dee Zee. As the original inventor, he receives royalties from every sale.
In fact, the product is protected by a patent (U.S. Patent #7,758,091), which ensures McCall stays tied to the product’s success. Dee Zee profits too, thanks to higher margins and nationwide sales. It’s a win-win.
McCall’s story is proof that sticking to your values and making strategic partnerships can open unexpected doors even after a televised rejection. His journey inspires not just inventors, but anyone trying to turn a good idea into a lasting business.
Lessons from InvisaRack Journey
Donny McCall’s path is inspiring and full of lessons for any entrepreneur:
- Stand by your values: McCall’s refusal to outsource manufacturing, despite losing the Sharks’ support, became a core part of InvisaRack’s identity.
- Leverage visibility: The Shark Tank exposure turned a no-deal into a sales boom, proving TV can be as valuable as funding.
- Find the right partner: The Dee Zee partnership aligned with McCall’s vision and provided the resources to scale.
- Protect your idea: Securing a patent ensured McCall’s long-term stake in the product’s success.
- Persist through rejection: McCall’s resilience after the Sharks’ pass led to a thriving business, showing that one “no” isn’t the end.
McCall turned a niche idea into a profitable venture by staying true to his principles and seizing strategic opportunities.
The Road Ahead: Beyond Truck Racks
Today, InvisaRack’s offerings include:
- Collapsible truck racks for various truck models
- Accessories like tie-down kits and load stops
- Customizable finishes for durability and style
Through Dee Zee, the company is exploring innovations in truck cargo management, aiming to enhance functionality for contractors and outdoor enthusiasts. InvisaRack is also benefiting from growing demand for American-made automotive accessories, as consumers prioritize quality and local production. With Dee Zee’s industry expertise, InvisaRack is poised to expand its product line and market reach, potentially integrating with emerging truck customization trends.
Final Thoughts: No Deal Doesn’t Mean No Future
The story of InvisaRack is more than just numbers; it’s a journey of grit, vision, and triumph. What started as a rejected pitch on Shark Tank is now a respected, American-made brand in the truck accessory industry.
Donny McCall didn’t just build a business; he’s helped prove that U.S. manufacturing can thrive in a competitive market. His journey shows that even the most challenging ideas, when backed by conviction, strategic partnerships, and customer loyalty, can become success stories.
So, the next time you see an InvisaRack on a truck, you’ll know: behind that product is a founder who dared to defy the odds and build a million-dollar legacy.
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TL;DR
InvisaRack’s net worth in 2025 is estimated at $1.2M-$5M. Despite no Shark Tank deal, Donny McCall’s American-made truck rack became a nationwide success via a licensing deal with Dee Zee Inc.
FAQs
What is InvisaRack’s net worth in 2025?
As of 2025, InvisaRack’s estimated net worth is $12 million, thanks to its licensing deal with Dee Zee Inc.
Did InvisaRack get a deal on Shark Tank?
No, InvisaRack did not secure a deal on Shark Tank. All five Sharks passed on the investment offer.
Is InvisaRack still in business in 2025?
Yes, InvisaRack is still in business and is currently manufactured and distributed by Dee Zee Inc.
Who owns InvisaRack now?
InvisaRack is owned by its inventor, Donny McCall, but the exclusive licensing rights are held by Dee Zee Inc.
Where can I buy InvisaRack in 2025?
InvisaRack is available on Amazon, NAPA Auto Parts, RealTruck.com, and Dee Zee’s official website.