Heart Pup

Heart Pup, a hands-free dog carrier brand, gained popularity after appearing on Shark Tank. The creator of the brand Anastasia Balyura secured a $25,000 investment from Daymond John.

Since the show, Heart Pup has expanded its product line, focusing on stylish, functional pet carriers. With strong sales and a dedicated customer base, the company has a current net worth around $321,000.

Heart Pup remains independently owned and operates online without additional crowdfunding. Its unique design and celebrity endorsements have kept the brand relevant, catering to pet owners who want convenience and style in one package.

Heart Pup Net Worth

Estimated Net worth$321K (2024)
Annual Sales Revenue$500,000 (2024)
Lifetime salesNot publicly available
InvestorDaymond John
FounderAnastasia Balyura
EmployeesNot publicly available

Heart Pup Pitch on Shark Tank

Company nameHeart Pup
ProductQuality Cashmere dog carrier body sling
EpisodeSeason 6 Episode 03
FounderAnastasia Balyura
Asked for$25,000 for 10% Equity
Final deal$50,000 for 40% Equity 
SharkDaymond John
LocationLos Angeles, California 

Don’t miss these products from Season 06

Heart Pup Founder

Anastasia Balyura found Heart Pup in 2013. She is a serial entrepreneur with a passion for creating innovative and stylish products. Anastasia was inspired to start Heart Pup after she struggled to find a dog carrier that was both comfortable and stylish. She wanted to create a carrier that would allow her to carry her dog around without feeling like she was carrying a bulky bag. Heart Pup’s founder, Anastasia Balyura, has a net worth of $2.2 million as of 2024.

Key accomplishments

YearAccomplishment
2014Appeared on Shark Tank season 6 and Daymond John invested $50,000 for 40% Equity. 
2016Heart Pup was founded in 2016 by Anastasia Beaman.
2019Heart Pup won the Pet Product Innovation Award for the Scarf Sling.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Heart Pup and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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