Grip Clean Net Worth 2025: How Dirt Helped This Soap Brand Hit $3M Without a Shark

When a motocross athlete walks into Shark Tank with a hand cleaner made from dirt, you know it will be anything but ordinary. That was Bryce Hudson, an X Games medalist who turned his grimy problem into a $3 million solution. Fast forward to 2025, and Grip Clean is still scrubbing strong without a Shark on board. Here’s how it happened.

From Motocross to Manufacturing: Why Grip Clean Still Turns Heads in 2025

Grip Clean stood out the moment it appeared on Shark Tank Season 7 in 2015. Its founder, Bryce Hudson, wasn’t your typical entrepreneur. He was a professional motocross rider with firsthand experience of how hard it is to remove grease, oil, and grime without harsh chemicals.

His product? A natural, industrial-strength hand cleaner made with bentonite clay, coconut oil, and lime essential oil. In a market dominated by abrasive soaps, Grip Clean promised to be effective yet gentle.

Aired in Episode 8, the Shark Tank pitch sparked curiosity, but what followed surprised everyone. A deal was made on air. But it didn’t stick.

What Happened in the Tank: Dirt Meets Drama

Bryce asked for $85,000 in exchange for 20% equity. The Sharks were intrigued, especially Lori Greiner.

She offered $85,000 for 35% equity. Bryce accepted. But the Shark Tank deal never closed after the cameras stopped rolling.

“We ultimately decided not to go through with the deal. Our direction changed, and we found other growth avenues.”

Despite not finalizing the deal, the exposure changed everything.

Did Shark Tank Launch Grip Clean Into the Spotlight?

Yes. The Shark Tank Effect was real. After the episode aired, Grip Clean saw a massive boost in traffic and sales. Bryce quickly secured partnerships with Advance Auto Parts and CarQuest, two major retailers that put the product on shelves nationwide.

There were some growing pains. Fulfillment struggled to keep up with demand, especially with large orders from auto parts stores.

But Bryce adapted fast. He introduced new packaging, scaled manufacturing, and expanded the product line. Now, the company sells everything from hand and tool wipes to wall-mounted soap dispensers.

“There’s a reason people trust dirt. It actually works better than synthetic beads, and customers feel that difference.”

Internationally, Grip Clean expanded into Europe with a dedicated storefront, GripClean.eu, using natural ingredients sourced for EU markets.

Grip Clean Net Worth 2025

Despite walking away from the Shark deal, Grip Clean has built a healthy business. As of 2025, its estimated net worth is $3 million, with annual revenue around $5 million.

The company remains self-funded, with no outside investors. That means Bryce retained full control while scaling the business organically.

No investor returns to Lori Greiner, but it’s safe to say Grip Clean grew just fine without giving up 35% equity.

Where Is Grip Clean Heading in 2025 and Beyond?

Grip Clean is focused on product expansion. Their industrial wipes and auto-detailing products are gaining traction, especially among mechanics and DIY enthusiasts.

Online reviews remain solid, praising the product’s natural ingredients and serious grime-fighting power. Customers highlight the pleasant citrus scent and skin-friendly results.

A 2026 plan is already underway to launch biodegradable refill pouches and a B2B subscription program for garages and workshops.

What’s Next for Bryce Hudson?

Bryce, still the CEO, has become somewhat of a personal brand in the auto and moto industry. Known on social media as “Soap Boy,” he mixes product demos with motocross stunts to engage fans.

He hasn’t publicly announced any new ventures, but Grip Clean is clearly more than a side hustle now. It’s a core business built from dirt and grit.