Generation Outcast Clothing, an online women’s clothing company, was started by Paris Marchant & Lawrence Lees in 2014. As of January 2024, Generation Outcast Clothing net worth is $5 million and they’re pulling in a whopping $3 million in annual revenue. 

In 2017 June, they appeared on Season 03 of Shark Tank Australia seeking 90,000 for 10% of equity valuing the company at $900K. But the Sharks were not interested in investing in Generation Outcast Clothing. Because, the Sharks are not happy with company valuation.

As of 2024 January, the company is still in business. You can purchase products through e-commerce channels such as their website and Amazon.

Generation Outcast Clothing Net Worth

Net worth$5 million
Annual Sales Revenue$3 million
Profits–
Lifetime sales–
InvestorNone
FoundersParis Marchant & Lawrence Lees
Employees11-50 employees

Generation Outcast Clothing Net Worth Timeline

Net Worth 2024$5 million
Net Worth 2023$4.5 million
Net Worth 2022$4 million
Net Worth 2021$3.5 million
Net worth valuation 2017 before appearing on Shark Tank  $900K

Generation Outcast Clothing Pitch on Shark Tank

Company nameGeneration Outcast Clothing
ProductAn online women’s clothing company
EpisodeSeason 03 Episode 02
Founders Paris Marchant & Lawrence Lees
Asked for$90,000 for 10% Stake
Final dealNo Deal
SharksNo Sharks
LocationQueensland, Australia

Don’t miss these product from Season 03

Generation Outcast Clothing Founders

Generation Outcast Clothing was founded by Paris Marchant & Lawrence Lees in 2014. Paris Merchant, 22, and her boyfriend Lawrence Lees, 25, founded Generation Outcast Clothing. Paris left school in Year 9 due to clinical depression, while Lees left in Year 8 to work in Australia’s mining industry. Generation Outcast Clothing’s founders, Paris Marchant & Lawrence Lees, have a net worth of 4 million USD as of 2024.

Key accomplishments

YearAccomplishment
2017The company appeared on Shark Tank Australia Season 03.
2015In 2015, reality TV star Kylie Jenner noticed their brand.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Generation Outcast Clothing and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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