Strange Grains, a bakery product, was started by Jenny Holten  in 2011. As of January 2024, Strange Grains net worth is $6 million and they have annual revenue below $5 million. 

In June 2017, they appeared on season 03 of Shark Tank Australia and made a deal with Naomi Simson, for $350,000 for 25% of equity. The final valuation was $1.4 million, down from the founder’s initial estimate of $3.5 million.

As of 2024 January, the company is still in business. You can view their bakery item through their website.

Strange Grains Net Worth

Net worth$6 million
Annual Sales RevenueBelow $5 million
Profits–
Lifetime sales–
InvestorNaomi Simson
FounderJenny Holten
Employees1-30 employees

Strange Grains Net Worth Timeline

Net Worth 2024$6 million
Net Worth 2023$5.8 million
Net Worth 2022$5.8 million
Net Worth 2021$5.5 million
Net worth valuation 2017 after appearing on Shark Tank  $1.4 million
Net worth valuation 2017 before appearing on Shark Tank  $3.5 million

Strange Grains Pitch on Shark Tank

Company nameStrange Grains
ProductA wholesale artisan bakery selling gluten free bread
EpisodeSeason 03 Episode 01
FounderJenny Holten
Asked for$350,000 for 10% Stake
Final deal$350,000 for 25% Stake
Shark Naomi Simson
LocationOnslow Rd, Shenton Park, Western Australia

Don’t miss these product from Season 03

Strange Grains Founder

Strange Grains was founded by Jenny Holten in 2011. At 70 years old, she started her gluten-free bakery, Strange Grains, in Leederville, after retiring from the restaurant business in her early sixties. Strange Grains’s founder, Jenny Holten, has a net worth of 4.5 million USD as of 2024.

Key accomplishments

YearAccomplishment
2016The company appeared on Shark Tank Australia Season 02 and got the deal from Naomi Simson.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Strange Grains and its continued success.

Also if you want to read further details about Strange Grains, Read here: Strange Grains current net worth – what happened to Strange Grains after the shark tank

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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