Strange Grains Net Worth 2024 Update (Before & After Shark Tank)

Strange Grains, a bakery product, was started by Jenny Holten  in 2011. As of January 2024, Strange Grains net worth is $6 million and they have annual revenue below $5 million. 

In June 2017, they appeared on season 03 of Shark Tank Australia and made a deal with Naomi Simson, for $350,000 for 25% of equity. The final valuation was $1.4 million, down from the founder’s initial estimate of $3.5 million.

As of 2024 January, the company is still in business. You can view their bakery item through their website.

Strange Grains Net Worth

Net worth$6 million
Annual Sales RevenueBelow $5 million
Lifetime sales
InvestorNaomi Simson
FounderJenny Holten
Employees1-30 employees

Strange Grains Net Worth Timeline

Net Worth 2024$6 million
Net Worth 2023$5.8 million
Net Worth 2022$5.8 million
Net Worth 2021$5.5 million
Net worth valuation 2017 after appearing on Shark Tank  $1.4 million
Net worth valuation 2017 before appearing on Shark Tank  $3.5 million

Strange Grains Pitch on Shark Tank

Company nameStrange Grains
ProductA wholesale artisan bakery selling gluten free bread
EpisodeSeason 03 Episode 01
FounderJenny Holten
Asked for$350,000 for 10% Stake
Final deal$350,000 for 25% Stake
Shark Naomi Simson
LocationOnslow Rd, Shenton Park, Western Australia

Don’t miss these product from Season 03

Strange Grains Founder

Strange Grains was founded by Jenny Holten in 2011. At 70 years old, she started her gluten-free bakery, Strange Grains, in Leederville, after retiring from the restaurant business in her early sixties. Strange Grains’s founder, Jenny Holten, has a net worth of 4.5 million USD as of 2024.

Key accomplishments

2016The company appeared on Shark Tank Australia Season 02 and got the deal from Naomi Simson.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Strange Grains and its continued success.

Also if you want to read further details about Strange Grains, Read here: Strange Grains current net worth – what happened to Strange Grains after the shark tank

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