Quick Shark Tank Update on Doatnut
- Shark Tank Appearance: Season 16, Episode 3, aired on November 1, 2024.
- Founder: Kimberly J. Aguirre from Oceanside, California.
- Product: Healthy, gluten-free, dairy-free donuts made with oats, monk fruit, and sweet potatoes.
- Investment Ask: $100,000 for 10% equity.
- Final Deal: $200,000 for 30% equity with Mark Cuban and Lori Greiner.
- Annual Sales: $350,000 in total from 2021 to 2024, with $50,000 in 2024.
- Achievements: National shipping, loyal customer base, feature on ‘Good Morning San Diego.’
Kimberly J. Aguirre, a marketing professional turned entrepreneur, founded Doatnut during the COVID-19 pandemic.
Motivated by her family’s weight struggles, she created a healthy alternative to traditional donuts.
Using gluten-free oats and monk fruit sweetener, Doatnut offers a guilt-free indulgence for those who love sweets but want to maintain a healthy lifestyle.
With only 90 calories and no added sugars, Doatnut quickly gained a following among health-conscious consumers.
This unique product, coupled with Kimy’s passionate drive, made her pitch on Shark Tank both inspiring and mouth-watering.
If you’re looking for a delicious yet healthy treat, Doatnut is the perfect choice. Try one today!
Doatnut Journey Before Shark Tank
Before appearing on Shark Tank, Kimberly Aguirre’s life was far from the food industry. A seasoned marketing professional, Kimy transitioned into the world of baking out of necessity during the pandemic.
With her family gaining weight due to lockdown restrictions, Kimy was determined to create a dessert that was as satisfying as it was healthy.
Her experiments led to Doatnut—a donut made primarily from gluten-free oats, egg whites, and sweet potatoes, with monk fruit providing natural sweetness.
The journey wasn’t easy. Kimy went door-to-door, selling her donuts at local gyms, eventually gaining traction through word-of-mouth.
In June 2020, she officially opened Kimy Gets Skinny Doatnut in Oceanside, California.
Despite starting small, Kimy expanded her brand with persistence, shipping nationwide and even supplying local gyms and military bases like Camp Pendleton.
Her husband, Mario, played an integral role in the business, supporting her entrepreneurial dreams every step of the way.
Shark Tank Pitch Recap
Kimy appeared on Shark Tank in November 2024, seeking $100,000 for 10% equity, valuing her business at $1 million.
She impressed the Sharks with her story, describing how Doatnut was born out of a personal need for healthier indulgence.
The Sharks tasted samples of her five popular flavors, including Churro and Coffee Cake, both sweetened with monk fruit.
The product’s low calorie count (90 calories per donut) and all-natural ingredients intrigued the Sharks, but there were concerns about scalability.
Kevin O’Leary loved the taste but wasn’t confident in its growth potential, ultimately opting out. Daymond John also passed, stating the business wasn’t a fit for his portfolio.
However, Lori Greiner and Mark Cuban saw potential and teamed up to offer $200,000 for 30% equity. Kimy accepted this deal, marking the beginning of a new chapter for Doatnut.
What Happened to Doatnut After Shark Tank?
Since the episode aired, Doatnut has experienced significant growth.
With the support of Mark Cuban and Lori Greiner, Kimy has been able to expand her business, paying off her $70,000 debt and opening new doors for larger-scale production.
Her Oceanside store continues to thrive, and she has introduced a loyalty rewards program to reward her regular customers.
Doatnut’s national shipping platform has also expanded, allowing health-conscious consumers across the country to enjoy these guilt-free treats.
Social media buzz has helped fuel this growth, with customers raving about the taste and texture of the donuts, which are often compared to traditional indulgent options but without the guilt.
Doatnut, a healthy donut that’s 90 calories, gluten free, and dairy free??
— Dustin Cone (@Dustin_Cone) November 2, 2024
Need them now!! #SharkTank pic.twitter.com/GuFwkcM9QS
Also, don’t miss this update on Shark Tank products from Season 16, Episode 3
Future Plans
Kimy has big plans for the future of Doatnut. With the new investment from Lori and Mark, she aims to expand her “little pink store” concept across California and beyond.
She’s also planning to introduce new seasonal flavors, building on the excitement generated by her Halloween-themed donuts.
Kimy has set her sights on more retail partnerships and possibly entering larger markets like grocery stores to make Doatnut more accessible to consumers.
With her tenacity and vision, Kimy’s dream of building a nationwide brand seems within reach.
Closing Remarks
From humble beginnings in her kitchen to securing a Shark Tank deal, Kimberly Aguirre’s Doatnut has proven that healthy indulgence is possible without sacrificing taste.
With a dedicated customer base and the support of two seasoned investors, Doatnut is well on its way to becoming a household name in healthy desserts.
Keep an eye out for the next chapter of this incredible journey—there’s no telling how far Kimy and her Doatnuts will go!
We’re closely following the company to bring you valuable insights. Stay tuned for the latest updates on Doatnuts!
Feature Image Credit: @abc/@christopherwillard