Daniel Rensing, the co-founder of The Smart Baker, turned a simple kitchen innovation into a brand that resonated with bakers across America.
Best known for his appearance on Shark Tank, Rensing is now recognized for building a sustainable baking brand that thrives on simplicity, functionality, and family values.
As of 2025, Daniel Rensing’s net worth is estimated at $1.2 million, up from $1 million in 2023. Here’s how he got there.
Quick Facts About Daniel Rensing
| Information | Details |
| Full Name | Daniel Rensing |
| Birthdate | 1986 |
| Birthplace | New York, USA |
| Education | Kaiser College – Computer Graphics and Design (2003 – 2005) MacArthur High School (2009 – 2013) |
| Previous occupation | Lead Graphic Designer, President of DG Design and Print Company, Speaker in GenFKD, President of Slate Gear Co, President of All Custom Gifts |
| Invention | The Cheat Sheet Apron |
| Shark Tank appearance | Lead Graphic Designer, President of DG Design and Print Company, Speaker in GenFKD, President of Slate Gear Co, President in All Custom Gifts |
| Shark Tank Deal | $75,000 for the 40% + 5% royalty equity by Barbara Corcoran |
| Company founded | 2009 |
| Company headquarters | 4290 Us Hwy 1, Rockledge, Florida, 32955, United States |
| Personal life | Married (Stephanie – wife ) |
| Net worth(2025) | $1.2 million |
| Company Headquarters | Rockledge, Florida |
| Future plans | To expand their business by offering more products to home bakers. |
What Happened on Shark Tank?
When Daniel and his wife Stephanie appeared on Shark Tank in 2012, they pitched their Cheat Sheet Apron a clever kitchen tool with upside-down printed measurement conversions. It was a hit with viewers, and Barbara Corcoran offered a deal.
However, despite shaking hands on-air, the couple ultimately turned down the deal after filming, deciding they didn’t want to give away 40% of their business.
Rensing later said the Shark Tank experience was a “launchpad,” and not doing the deal gave them more freedom and ownership.
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2025 Update: Business Performance & Expansion
The Smart Baker continues to run operations from Rockledge, Florida. Here’s what’s new in 2025:
- Revenue Growth: Now averaging $1M/year in revenue from online sales and wholesale contracts.
- Eco-Friendly Line: Introduced a line of compostable and biodegradable baking products.
- Retail Expansion: Partnered with boutique kitchen stores across the U.S.
- Social Growth: TikTok marketing brought in a wave of Gen Z and Millennial customers, especially for wedding and party-related items.
The Smart Baker also runs a Shopify store and an Amazon storefront, and they attribute much of their success to SEO optimization, email marketing, and strong word-of-mouth support.
Daniel Rensing’s Net Worth in 2025
Daniel Rensing’s net worth has seen steady growth over the years. From turning down a TV deal to scaling independently, he has built a sustainable business model. His estimated net worth in 2025 is $1.2 million, a reflection of:
- Product sales across Shopify and Amazon
- Brand loyalty from bakers and event planners
- Minimal external investment and lean operations
Final Thoughts
Daniel Rensing and The Smart Baker are a powerful reminder that you don’t need to go viral or raise millions to build a meaningful, profitable business. By sticking to their passion, trusting their instincts, and embracing digital-first sales strategies, they’ve created a brand that continues to rise like the perfect cake.
If you’ve ever had a “small idea” that solves a real problem, Rensing’s journey proves it might just be your million-dollar moment.
TL;DR
Daniel Rensing, founder of The Smart Baker, has a net worth of $1.2M in 2025. After turning down the Shark Tank deal, he built a thriving baking brand through smart product design, online sales, and steady growth.
