When Cycloramic first whirled its way into the Shark Tank spotlight, few expected an iPhone app to turn into one of the show’s most talked-about success stories. But with a groundbreaking pitch, a viral tech twist, and two powerful Sharks on board, Cycloramic quickly proved that even the smallest ideas, when executed well, can disrupt an entire market.
Today, Cycloramic’s net worth in 2025 stands as a testament to strategic thinking, perfect timing, and tech-savvy marketing.
The app transformed smartphones into hands-free panoramic video tools, leveraging the iPhone’s vibration motor to spin the device 360 degrees on a flat surface. It wasn’t just innovative, it was mesmerizing. As of 2025, Cycloramic is valued at an estimated $20 million, driven by early explosive downloads, a post-Tank acquisition, and residual app store revenues.
But what really made this story stand out was the pitch that left Sharks speechless, and the deal that put Mark Cuban and Lori Greiner on the winning team. Here’s how Cycloramic built its legacy, and how much the Sharks really made.
Who’s Behind Cycloramic?
Cycloramic was created by Bruno François, a French engineer and entrepreneur with a deep background in mechanical engineering and mobile software development. Bruno’s fascination with innovation led him to explore how gyroscopes, accelerometers, and vibration motors could enhance smartphone capabilities.
Before Shark Tank, François was running his software startup, Egos Ventures. He wasn’t new to the tech world, but Cycloramic was his breakout idea.
“The idea came to me late one night, I realized the iPhone’s vibrations could be used to rotate the phone hands-free. It felt like magic the first time I saw it spin,”
Bruno shared in an interview
François’s ability to fuse engineering with consumer-friendly UX made Cycloramic more than just a gimmick, it was an app with wow factor, utility, and market demand. However Bruno Francois, net worth is unavailable as of 2025.
The Shark Tank Pitch: High Stakes in the Tank
Bruno walked into the Tank during Season 5, asking for $90,000 in exchange for 5% equity, valuing Cycloramic at $1.8 million. At the time, the app had already gained over 600,000 downloads and generated $175,000 in revenue. It wasn’t just an idea, it was a profitable business.
He demonstrated the app on an iPhone placed upright on a table, using the phone’s vibration to spin it around smoothly while capturing panoramic video. The Sharks were visibly stunned.
“I’ve never seen anything like this. This is freaking awesome!”
Mark Cuban
“You just gave one of the best presentations I’ve ever seen.”
Lori Greiner
Multiple Sharks jumped in, leading to a rare bidding war. Daymond John offered $200,000 for 10%. Kevin O’Leary offered $90,000 with a royalty deal. But Bruno stood firm, knowing his value.
Eventually, Mark Cuban and Lori Greiner teamed up and offered $500,000 for a 15% stake, skyrocketing the valuation to over $3.3 million. Bruno accepted.
“You guys are the dream team, I think this can go global with the right partners.”
Bruno
This moment became one of the most replayed pitches in Shark Tank history, and for good reason.
Cycloramic Pitch on Shark Tank (Quick Info Card).
| Company name | Cycloramic |
| Product | Panoramic view photo app |
| Episode | Season 05 Episode 16 |
| Founder | Bruno Francois |
| Asked for | $90,000 for 5% equity |
| Final deal | $500,000 for 15% equity |
| Sharks | Lori Greiner and Mark Cuban |
| Location | USA |
What Happened After Shark Tank?
The Shark Tank effect hit instantly. Within one hour of airing, Cycloramic had over 100,000 downloads, generating nearly $200,000 in revenue.
Cycloramic reached over 8 million downloads and received global media coverage. But the true turning point came when the app caught the attention of the auto industry. In 2018, Carvana acquired Egos Ventures, Cycloramic’s parent company, integrating the panoramic technology into its vehicle imaging platform.
“Appearing on Shark Tank was the turning point. The app went viral almost immediately,”
Bruno
How Much Was Cycloramic Bought For?
While the exact acquisition price was not publicly disclosed, estimates suggest that Carvana acquired Cycloramic for approximately $22–25 million. This exit provided a strong return on investment for both the founder and his Shark partners.
Why Is Cycloramic Closed? What Is Its New Name?
Cycloramic, as a standalone consumer app, is no longer in active development. After its acquisition by Carvana, the app was rebranded and repurposed as part of Carvana’s 360-degree car imaging technology.
This pivot moved Cycloramic from a mobile novelty to a B2B enterprise tool, offering more sustainable value within a new vertical.
Cycloramic Reviews: What Users Loved & Criticized
Cycloramic impressed users with its innovative hands-free function, especially on iPhone models with flat edges. It earned praise for its simplicity, novelty, and fun factor. However, several users reported issues:
- Limited compatibility with newer iPhones
- Reduced accuracy on uneven surfaces
- Lack of long-term updates post-acquisition
Despite these critiques, Cycloramic maintained strong initial app store ratings and was recognized by Apple with a Design Award.
What Went Wrong: Challenges and Market Shifts
The core functionality of Cycloramic depended on older iPhone hardware. Once Apple redesigned iPhones with rounded edges, the hands-free spinning no longer worked.
“We had to pivot quickly when we realized newer models weren’t compatible,” Bruno noted.
Rather than investing in a complete overhaul for limited functionality, the team wisely pivoted to a B2B model and sold to Carvana.
How Much Did the Shark Make?
Cuban and Greiner invested $500,000 for 15% equity. Assuming the $25 million acquisition valuation, their combined stake would be worth about $3.75 million. That’s a 650% return on investment.
While not as massive as Lori’s Scrub Daddy or Daymond’s Bombas stakes, Cycloramic still ranks as one of their most efficient exits in terms of ROI speed.
“This is one of the best investments I’ve made on Shark Tank,” Cuban said.
RELATED: How Mark Cuban Overcome His Tech Challenges and Became a Billionaire
Investor’s Other Businesses
Mark Cuban has a strong track record with tech and SaaS businesses on Shark Tank, including:
- Ten Thirty One Productions (acquired by Thirteenth Floor)
- Rugged Maniac (fitness events company)
- Tower Paddle Boards
Lori Greiner is known for her consumer product success stories, including:
- Scrub Daddy (over $300M in sales)
- Sleep Styler
- Squatty Potty
Cycloramic added a unique tech twist to their portfolios.
RELATED: How Much Lori Has Earned from Shark Tank?
Conclusion: Cycloramic’s Legacy and 2025 Net Worth
Cycloramic’s story is more than just an app gone viral. It’s about vision, timing, and execution.
In 2025, the Cycloramic net worth is estimated at $20 million, factoring in its past acquisition, continued tech licensing potential, and residual app downloads. While no longer trending as a consumer app, its tech lives on behind the scenes in industries like automotive and AR imaging.
More importantly, it stands as proof that a well-delivered pitch, a killer product demo, and the right partners can change everything.
“We didn’t just invest in a cool app, We invested in a visionary founder, and it paid off.”
Lori
TL;DR
Cycloramic’s net worth in 2025 is $20M. After Shark Tank success and a Carvana buyout, the app was retired but lives on in auto tech.
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