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SwimZip Net Worth 2023 Update (Before & After Shark Tank)


SwimZip, a sun protective swimwear, was started by Betsy Johnson and Barry Wanless in 2010. As of September 2023, SwimZip net worth is $5 million and they’re pulling in a whopping $1 million in annual revenue. 

In January 2014, they appeared on season 5 of Shark Tank USA and made a deal with Lori Greiner, for $60,000 for 20% of equity. The final valuation was $300,000, down from the founder’s initial estimate of $1.2 million.

Yes, SwimZip is still in business as of September 2023. Their website is still active and selling products, and their social media pages are regularly updated. 

SwimZip Net Worth

Net worth$5 million (2023)
Annual Sales Revenue$1 million (2022)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorLori Greiner
FounderBetsy Johnson and Barry Wanless
Employees10 employees

SwimZip Net Worth Timeline

Net Worth 2023$5 million
Net Worth 2022$5 million
Net worth valuation 2014 after appearing on Shark Tank  $300,000
Net worth valuation 2014 before appearing on Shark Tank  $1.2 million

SwimZip Pitch on Shark Tank

Company nameSwimZip
ProductSun protective swimwear for children
EpisodeSeason 05 Episode 15
Founders Betsy Johnson and Barry Wanless
Asked for$60,000 for 5% Equity
Final deal$60,000 for 20% Equity
SharkLori Greiner
LocationNorth Kansas City, Missouri

Don’t miss these product from Season 5

SwimZip Founders

Betsy Johnson and Barry Wanless found SwimZip in 2010. Meanwhile, Betsy is the president of SwimZip, and Berry is the company’s vice president of sales and marketing.

Betsy was inspired to start SwimZip after her children were both diagnosed with skin cancer. She wanted to create sun-protective swimwear that was both stylish and functional. She teamed up with her brother, Berry, to launch SwimZip.

SwimZip’s founders, Betsy Johnson and Barry Wanless, have a net worth of $4 million as of 2023.

Key accomplishments:

2014Featured in the shark tank season 5 and able to make a deal with Lori Greiner for $60,000 for 20% Equity
2015Expanded product line to include rash guards and swim hats.
2017Won the “Best New Product” award from the National Association of Swim Retailers


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for SwimZip and its continued success.

What do you think?

Written by GAG Team


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