Justin Baer appeared on Shark Tank seeking $300,000 for 4% equity in Collars & Co. and so secured a deal with Mark Cuban and Peter Jones for $300,000 and a $700,000 line of credit in exchange for 10% equity.
This appearance boosted their visibility and sales significantly. Therefore, by 2024, Collars & Co. achieved a net worth of $21 million, expanded its product line, and garnered media attention from major publications like GQ, Forbes, and Men’s Health.
Collars and Co Net Worth
| Estimated Net worth | $21 million (2024) |
| Lifetime sales | $14.2 million (2023) |
| Investor | Mark Cuban and Peter Jones |
| Founder | Justin Baer |
| Employees | 10 – 50 |
Collars and Co Pitch on Shark Tank
| Company name | Collars and Co |
| Product | Apparel line for polo shirts |
| Episode | Season 14 Episode 06 |
| Founder | Justin Baer |
| Asked for | $300,000 for 4% Equity |
| Final deal | $300,000 for 10 % Equity + $700k line of credit. |
| Sharks | Mark Cuban and Peter Jones |
| Location | Bethesda, Maryland |
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Collars and Co Founder
Collars and Co was founded by Justin Baer in 2021. Justin is a Marketing and Finance degree holder from the University of New York. And he has years of experience as an entrepreneur. Collars and Co’s founder, Justin Baer, has a net worth over 4 million USD as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2022 | Collars and Co appeared on Shark Tank |
| 2023 | Expanding as a strong business, opening up a new physical store |
Conclusion
Collars & Co. shows how innovation and understanding customers can lead to success in fashion. A viral TikTok and Shark Tank boost fueled their growth. With strong sales and new stores, including Chicago, they blend casual and formal wear uniquely.