Justin Baer appeared on Shark Tank seeking $300,000 for 4% equity in Collars & Co. and secured a deal with Mark Cuban and Peter Jones for $300,000 and a $700,000 line of credit in exchange for 10% equity.
This appearance boosted their visibility and sales significantly. Therefore, by 2025, Collars & Co. achieved a net worth of $21 million, expanded its product line, and garnered media attention from major publications like GQ, Forbes, and Men’s Health.
“My dad would never say, ‘That’s a dumb idea.’ He’d say, ‘That’s a great idea, let’s go to the patent office.’ That’s the kind of support that shaped me.”
— Justin Baer
Collars and Co. Net Worth
| Estimated Net worth | Estimated Net Worth |
| Lifetime sales | $14.2 million (2025) |
| Investor | Mark Cuban and Peter Jones |
| Founder | Justin Baer |
| Employees | 10 – 50 |
RELATED: MARK CUBAN REVEALS HIS FAVOURITE SHARK ON SHARK TANK
Collars and Co Pitch on Shark Tank
| Company name | Collars and Co |
| Product | Apparel line for polo shirts |
| Episode | Season 14 Episode 06 |
| Founder | Justin Baer |
| Asked for | $300,000 for 4% Equity |
| Final deal | $300,000 for 10 % Equity + $700k line of credit. |
| Sharks | Mark Cuban and Peter Jones |
| Location | Bethesda, Maryland |
“Since doing a deal with Mark and Peter only a couple of months ago, we’ve done over $8.7 million in sales.”
— Justin Baer on Collars & Co’s Shark Tank update
What Happened After Shark Tank?
After appearing on Shark Tank and securing a deal with Mark Cuban and Peter Jones, Collars & Co. entered a new chapter of rapid growth and national recognition.
RELATED: How Online Only Collars & Co successfully moved to a Physical Storefront
Explosive Sales and Business Expansion
In the 18 months leading up to Shark Tank, Collars & Co. generated $5.4 million in revenue. Just two months after the episode aired, the company brought in an additional $8.5 million, taking its lifetime sales to over $14 million. This post-show momentum also led to a 300% increase in website traffic and a doubling of daily orders.
To meet the soaring demand, Collars & Co. upgraded its operations by moving from an 8,000-square-foot warehouse to a 20,000-square-foot facility. The company also launched a women’s line, which sold out within a week of release, signaling strong interest from a new customer segment.
Retail Expansion and Physical Stores
Building on their online success, the team expanded into physical retail. Their first brick-and-mortar store opened in Chicago in summer 2023. This was followed by new locations in Boca Raton, Florida, and King of Prussia, Pennsylvania, helping the brand connect directly with customers in key markets.
Recognition and Awards
In 2024, founder Justin Baer was named a finalist for the Entrepreneur of the Year Mid-Atlantic Award by Ernst & Young. This recognition honored his innovative leadership and the brand’s impressive growth trajectory following Shark Tank.
RELATED: MARK CUBAN’S MOST SUCCESSFUL SHARK TANK INVESTMENTS
Philanthropy and Social Impact
Collars & Co. partnered with Hire Heroes USA to support military veterans transitioning into the workforce. The brand committed to donating over $50,000 worth of products in 2024 to help veterans look professional and feel confident during job interviews.
Celebrity Endorsements and Media Attention
The brand attracted high-profile attention, with features in GQ, Forbes, and Men’s Health. Public figures such as former NFL player Tiki Barber and golf legend Sir Nick Faldo have also expressed their support for the product, boosting its visibility among mainstream and professional audiences.
What Are Mark Cuban’s Main Income Sources?
Mark Cuban, who invested in Collars & Co. during their Shark Tank appearance, has a diverse portfolio of business interests,
- Dallas Mavericks: Cuban purchased the NBA team in 2000 for $285 million, transforming them into a championship-winning franchise.
- Cost Plus Drugs: In January 2022, he launched this venture, aiming to lower generic drug prices for consumers, reflecting his interest in disrupting traditional industries for the betterment of consumers.
- Media and Entertainment: Cuban co-founded 2929 Entertainment, a company that provides vertically integrated production and distribution of films and videos.
Through these and other ventures, Cuban demonstrates a commitment to innovation and improving consumer experiences across various sectors.
RELATED: TOP 8 MOST SUCCESSFUL SHARK TANK PRODUCTS
Collars and Co. Founder
Collars and Co. was founded by Justin Baer in 2021. Justin is a Marketing and Finance degree holder from the University of New York. And he has years of experience as an entrepreneur. Collars and Co’s founder, Justin Baer, has a net worth of over 4 million USD as of 2025.
“Sometimes Mark and I are emailing back and forth until 1:30 in the morning about social media marketing and business strategy.”
— Justin Baer
Product Reviews: Customer Feedback and Quality Considerations
While Collars & Co. has experienced significant success, some customers have shared concerns regarding product quality and service. A reviewer on Reddit expressed disappointment, citing poor quality control and oversight, which led them to reconsider their loyalty to the brand. Similarly, another customer highlighted issues such as hidden fees, subpar item quality, and a challenging return policy for European customers, resulting in an overall unsatisfactory experience. Reddit.
Conversely, some customers have reported challenges:
“I have had exactly the same experience, very poor stitch quality, poor quality control, thin material, not very confidence-inspiring. I really wanted to believe in this brand—the idea was great.” Reddit
A Reddit user shared concerns about quality control: “The first issue arose with a black polo shirt that emitted a strong fishy odor from the collar and buttons… Despite notifying Collars & Co, the replacement shirt I received suffered from the same problem… Furthermore, I have encountered stitching failures in multiple shirts, with buttons needing resewing after just one wash and buttonholes unraveling prematurely.” Reddit
Conclusion
Collars & Co. shows how innovation and understanding customers can lead to success in fashion. A viral TikTok and Shark Tank boost fueled their growth. With strong sales and new stores, including Chicago, they blend casual and formal wear uniquely.
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