Blueland, conventional cleaning and personal care products, was started by Syed Naqvi and Sarah Paiji in 2018. As of March 2024, Blueland net worth is $10 million and they’re pulling in a whopping $10 million in annual revenue. 

In October 2019, they appeared on season 11 of Shark Tank USA and made a deal with Kevin O’Leary, for $270,000 for 2% of equity. The final valuation was $13.5 million, down from the founder’s initial estimate of $9 million.

The company has been growing rapidly in recent years, and in 2024 it’s still alive. Blueland sells eco-friendly cleaning products that come in refillable bottles. The company’s products are available on its website.

Blueland Net Worth

Net worth$10 million (2024)
Annual Sales Revenue$10 million (2023)
ProfitsNot Publicly available
Lifetime salesNot Publicly available
InvestorKevin O’Leary
FounderSyed Naqvi and Sarah Paiji
Employees56 employees

Blueland Net Worth Timeline

Net Worth 2023$10 million
Net Worth 2022$10 million
Net worth valuation 2019 after appearing on Shark Tank  $9 million
Net worth valuation 2013 before appearing on Shark Tank  $13.5 million

Blueland Pitch on Shark Tank

Company nameBlueland
ProductRevolutionizing conventional cleaning and personal care products
EpisodeSeason 11 Episode 01
FoundersSyed Naqvi and Sarah Paiji
Asked for$270,000 For 2% equity
Final deal$270,000 For 3% equity
Shark / SharksKevin O’Leary
LocationNew York, New York, US

Don’t miss these product from Season 11

Blueland Founders

Blueland was founded bySyed Naqvi and Sarah Paiji in 2018.Sarah Paiji is a serial entrepreneur and sustainability advocate. She has a background in marketing and product development, and has worked for companies such as Google and Procter & Gamble.Syed Naqvi is a software engineer and entrepreneur. He has a background in computer science, and has worked for companies such as Microsoft and Amazon.  Blueland’s founders, Syed Naqvi and Sarah Paiji, have a net worth of $19.6 million as of 2023.

Key accomplishments

2019Appeared on Shark Tank season 13 and Kevin O’Leary invested $270,000 For 3% equity
2020Became climate neutral certified
2022Expanded into the personal care market 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Blueland and its continued success.


Talk about a Shark Tank deal. The company @blueland is a phenomenal success! #kevinoleary #sharktank #business #entrepreneur

♬ original sound – Mr. Wonderful

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