When Lola Ogden walked into Shark Tank with a duvet cover that opens on three sides, few expected her pitch to ignite curiosity beyond the show. But in 2025, Beddley is still thriving, with lifetime sales surpassing $4 million. Despite no deal on Shark Tank Season 11, this simple innovation transformed how people handle their bedding.
What Made Beddley Stand Out on Shark Tank?
Beddley made its debut in Season 11, Episode 18 in 2020. Its signature product? A duvet cover with zippers on three sides, designed to eliminate the struggle of inserting or removing a comforter. Made from Egyptian cotton and featuring corner ties, it promised comfort and convenience.
Ogden asked the Sharks for $150,000 in exchange for 10% equity, valuing her business at $1.5 million. The Sharks were skeptical.
None of the Sharks made an offer. But Ogden stood her ground, confident in her product’s quality and patented design.
If you were a Shark, would you have invested in Beddley?
Beddley Shark Tank Pitch Summary
| Company name | Beddley |
| Product | 3-sided zipper duvet cover |
| Episode | Season 11 Episode 18 |
| Founder | Lola Ogden |
| Asked for | $150,000 for 10% equity |
| Final deal | No Deal |
| Shark | No sharks |
| Location | North Hollywood, California, USA |
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What Changed After the Show?
Although Beddley left Shark Tank without a deal, the exposure was a turning point. Traffic to their website spiked after the episode aired. Fans were intrigued by the ease-of-use and bold colors of Beddley’s designs.
COVID-19 briefly paused production, but Ogden pivoted by manufacturing face masks for frontline workers. Once production resumed, she introduced new collections like the Belle Provence line and added bolder prints to attract a wider demographic.
While Beddley remains a direct-to-consumer brand sold exclusively via its website, its online-first strategy helped maintain profit margins and customer intimacy. The brand built a loyal following and grew steadily year by year.
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Beddley Net Worth 2025
As of 2025, Beddley is valued at approximately $4 million, based on consistent sales, a patented product, and a streamlined production model. The business never raised external capital, and Ogden continues to own it independently.
There were no investor returns since no deal closed. But the company’s post-show success speaks for itself: steady growth, an expanding product catalog, and a healthy bottom line.
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Where Is Beddley Heading in the Future?
In 2025, Beddley is preparing for a possible expansion into the UK and Canada. The team is also experimenting with eco-friendly fabrics to appeal to sustainable shoppers. Customers continue to praise the product for its ease of use and quality construction.
New product lines, including zippered pillow shams and matching sheet sets, are in development for a 2026 launch. Ogden is also exploring influencer collaborations to increase brand visibility.
Lola Ogden’s Role in 2025
Lola Ogden remains hands-on in product design and brand strategy. She is active on Instagram, engaging with Beddley’s fanbase and sharing behind-the-scenes stories. While no new ventures have been announced, she has hinted at entering the home goods space beyond bedding.
TL;DR
Beddley Net Worth in 2025 stands at $4 million. Despite being rejected on Shark Tank, the business thrived with patented innovation and smart growth.
