Are you dreaming of making social media your full-time job?
It might seem like a daydream to snap pictures of yourself at the side of a pool in Tahiti or do a dance in your bedroom and get paid for it, but for some people, that’s a reality! These people take home an average of $30,000 to $100,000 a year, too, making it a legitimate career option.
But, it’s tough to get there. You definitely need to be ready to put in the hours and hard work, and it’s unlikely that you’ll get a huge following quickly. If you work and wait, though, you can get there.
Getting your target audience’s attention is now easier than ever, thanks to the increased number of people using social media for brand research and analysis. You should use a social media scheduler or free Hootsuite alternatives to organize your postings across all social media networks.
Here are some tips on how to become a social media influencer and make it to the big leagues.
Choose the Right Platform
Not many influencers enjoy huge success across platforms. Instead, they pick one to really put their heart into, and followings on the others usually stem from this base. When you start you need to pick a platform that plays to your strengths and that you’re going to enjoy (that’s crucial if you plan on sticking with it!).
TikTok, for example, is great if you can dance well or have a killer sense of humor. YouTube is fantastic if you like to talk or have a passion you want to share with the world, like for beauty or books. Instagram can also work well for interests, particularly visual ones like art or interior design, and is also great if you love to take high-quality images – if you don’t have an eye for photography at all then avoid Instagram!
There are more platforms out there, but these are the biggest in America at the moment for making a career. So, for that purpose, we’ll be focusing solely on how to become a Tik Tok influence, a YouTube influencer, or an Instagram influencer in these tips.
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Pick Your Niche
People aren’t just going to follow you because you’re there, you need to have something that pulls them in. This is your niche. You need to focus on something you’re passionate about or can do well on your platform.
We spoke about interior design, for example, which has a huge audience on Instagram! There are people out there who make a living out of simply showing their homes and interior products because people are interested in this niche. Find what you love and fill your page with it.
Some examples of popular niches include:
- Food
- Travel
- Interiors
- Art
- Beauty and makeup
- Mental health
- Sports
Know Your Audience
Your audience might grow and change as you start to gain success, but it’s a good idea to have a specific set of people in mind when you start out. For example, if you’re doing beauty videos you’ll probably get a lot of teenage girls watching you, so make your content friendly for a younger age group. TikTok also has a younger audience, while Instagram is more diverse.
If you’re not sure who your audience is, it’s time for some competitor research! Check out some people who are in the same niche as you and take a browse through their followers. These people are your target audience, so pay attention!
Take a look at the ages and genders that are most common, and take a scroll on their pages to get to know them a little better. It might sound creepy, but this is how you’ll build up your target follower profile. Once you know who your followers are, you can target your content to suit them and their interests.
Post Great Content Regularly
To become a social media influencer, you have to become a fully-fledged content creator. You need to be posting high-quality, entertaining content that appeals to your audience. Make sure you have a camera that’s up to this challenge (a good smartphone camera will usually do) and take the time to make your content up to scratch, whether that’s learning how to edit videos or purchasing quality photo editing software.
Once you’ve got the hang of how to create quality content, you need to post it regularly! Check out how often to post on different social media channels to find the perfect balance and attract a following.
Attract Your Followers
There are so many social media platforms out there that unless you put in some work, it’s unlikely you’ll get noticed. You need to become an active member of the platform you’re on to spread your name far and wide. Some people prefer to skip the hard work and buy real TikTok followers, which can help to build up your name but you should still do some other marketing on the side.
To become an Instagram star, YouTube sensation, or TikTok triumph, start following people who you think would be interested in your content. Comment on posts, too, of similar social media profiles or local businesses to gain more attention. This is going to be key in getting your name out there, so do it every day and watch the followers start coming!
Check out how you can make your content more widespread on the platform you’re using too. A lot of social media platforms use hashtags, for example, which might seem outdated now but are brilliant for getting you noticed. Don’t underestimate the power of a little bit of marketing!
Become a Famous Social Media Influencer
Becoming a social media influencer definitely isn’t an easy task, but no career that’s worth it usually is. If you put in the hard work you’re much more likely to start earning money from your efforts. Just remember it’s almost impossible to become an influencer overnight, so be patient and you’ll get there!
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