Mama Sing My Song made a memorable appearance on Shark Tank Season 15, offering personalized songs for children. Founded by Amanda Seibert, Danny Seibert, and Valerie Stratton Guerra, the company creates custom songs to make children feel “seen, valued, and loved.”
They entered the tank asking for $125,000 for 10% equity to help grow their business and reach more families. Curious to know what happened next? Read on to discover how the company scaled and touched even more lives after Shark Tank.
The Pitch: Heartfelt and Personal
During their pitch, Amanda, Valerie, and Danny introduced their company in a touching and personal way. “We write custom songs for kids that help them know they are seen, valued, and loved,” Amanda explained.
This set the tone for their presentation, which focused on how their custom lullabies could create lasting memories between parents and children.
In a special surprise, they brought Daymond John’s wife, Heather, and their daughter, Minka, onto the set. They played a personalized song crafted just for Minka.
The sweet tune included heartfelt lyrics like, “Sweet Minka Jagger with sparkly brown eyes, you light up the world with your sunshine smile.” The song moved Daymond to tears. The Sharks could feel the emotional impact of their product immediately.
Lori Greiner even commented, “That is really sucking up,” jokingly acknowledging how personal and touching the moment was.
A Challenging Negotiation
While the Sharks were emotionally touched by the pitch, not all of them were convinced about the business’s scalability. Mark Cuban and Kevin O’Leary, in particular, expressed concerns.
“It’s hard to scale this business,” Cuban said, opting not to invest. O’Leary agreed, stating that he didn’t see how the company could provide a return on his investment.
Despite this, the emotional power of the product intrigued Lori Greiner, Daymond John, and Daniel Lubetzky. Together, they offered $150,000 for 33.3% equity, emphasizing that they believed in the product’s emotional value beyond just numbers.
Lori commented, “For me, it’s not just about money—helping children grow and flourish is more important”.
Amanda and her team accepted the offer. They were excited to work with these three Sharks and use their expertise to scale the business and reach more families.
Interview Highlights from the Founder
Amanda Seibert has shared her journey in multiple interviews, revealing more behind her inspiration. In an interview with Indy Maven, Amanda discussed how she first created personalized songs for her own children.
“At Mama, Sing My Song, we take a parent’s huge, unending love for their child and all the wonderful qualities that make a child so unique, and we turn it all into a personalized song just for that child.”
She also noted how these songs have been a heartfelt gift for many families and shared stories of how the songs have impacted lives in meaningful ways.
In another interview with Candice Georgiadis, Amanda shared a moment that shaped her belief in the value of the company.
“A mother I had never met asked me to write a song for her child. When she heard it, she wept. That’s when I knew this was something special.”
Amanda also discussed her gratitude for using her creative gifts in a way that brings joy and deep connections to families. She said, “Every day, I feel so grateful to be a part of it”.
In addition to her company’s success, Amanda expanded her mission with her debut children’s book, Mama, Sing My Song: A Sweet Melody of God’s Love for Me. The book is an extension of her efforts to celebrate each child’s unique qualities through song and remind them how deeply loved they are.
Growth and Success After Shark Tank
After the episode aired, Mama Sing My Song experienced a surge in website traffic and sales. The demand was so high that their website crashed temporarily.
“Due to the overwhelming demand after our Shark Tank episode, we’re having issues with our website!” the company announced. This was a clear sign of the immediate impact their appearance had on the business.
With the investment from the Sharks, the company expanded its product offerings. They introduced the Shark Tank Bundle, priced at $249, which includes a custom song integrated into a stuffed animal. For those on a budget, they launched the Acapella Bundle at $149.
These packages allowed the company to cater to a broader audience while keeping the emotional appeal that made them successful.
As of August 2024, Mama Sing My Song’s net worth is $544,500.
The Power of Personalized Music
Personalized music holds a unique power to connect with children on an emotional level. Dr. Laura Markham, a clinical psychologist, explained that “Music, especially personalized music, can create a sense of security and belonging.” This helps children feel loved and valued.
Parents who have experienced Mama Sing My Song’s offerings often share how these custom songs become a special part of their child’s bedtime routine. The songs provide comfort and reinforce the parent-child bond.
One of the company’s key missions is to give back. They donate 10% of their profits to foster care programs, providing custom songs and stuffed toys to children in the system.
Amanda explained, “These songs help foster children feel valued and loved during tough times.” This shows the company’s commitment to making a difference beyond just profits.
What’s Next for Mama Sing My Song?
Mama Sing My Song’s journey is far from over. With the combined expertise of Lori, Daymond, and Daniel, the company is set to grow its reach.
They plan to expand their product line and explore collaborations with organizations like children’s hospitals. The company remains committed to its mission of creating lasting memories for families through personalized music.
Through this journey, Mama Sing My Song has proven that while scaling a business can be challenging, products that connect on a deep emotional level can still find success.
With their newfound visibility and support from the Sharks, the company is on its way to bringing the magic of personalized music to more families than ever before.
