In 2016, mother-daughter duo Barb Heilman and Becca Davison founded UnbuckleMe to simplify unbuckling children’s car seats.
Their 2020 appearance on Shark Tank led to a $100,000 offer for 20% equity from Lori Greiner and Mark Cuban, though the deal ultimately didn’t close.
Despite this, UnbuckleMe has thrived, surpassing $3 million in lifetime sales by 2022 and expanding its product line to include the Totebook, a car activity book for kids.
The company continues to operate independently with $800,000 in net worth. Their products are available in major retailers like Walmart, Target, and buybuyBABY.
Unbuckle Me Net Worth
| Estimated Net worth | $800,000 (2024) |
| Annual Sales Revenue | $5 million (2024) |
| Profits | Not publicly available |
| Lifetime sales | $3 million (2022) |
| Investor | Not publicly available |
| Founder | Lori Greiner and Mark Cuban |
| Employees | 10 employees |
Unbuckle Me Pitch on Shark Tank
| Company name | Unbuckle Me |
| Product | Device that makes car seat buckles easier to unbuckle |
| Episode | Season 11 Episode 21 |
| Founders | Barb Heilman and Becca Davison |
| Asked for | $100,000 for 10% equity |
| Final deal | $100,000 for 20% equity |
| Sharks | Lori Greiner and Mark Cuban |
| Location | Denver, Colorado |
Don’t miss these products from Season 11
Unbuckle Me Founders
Barb Heilman and Becca Davison found Unbuckle Me in 2016. Heilman is an occupational therapist and grandmother. Davison is a mother of two and a child passenger safety technician. Heilman and Davison developed Unbuckle Me to help caregivers safely and easily unbuckle their kids. Unbuckle Me’s founders, Barb Heilman and Becca Davison, have a net worth of $800,000 as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2018 | National Parenting Product Award. |
| 2020 | Appeared on Shark Tank season 11 and Lori Greiner and Mark Cuban invested $100,000 for 20% equity. |
| 2020 | The Bump Best of Baby Award. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Unbuckle Me and its continued success.