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Unbuckle Me Net Worth 2023 Update (Before & After Shark Tank)


Unbuckle Me, is a device that makes car seat buckles easier to unbuckle. It was started by Barb Heilman and Becca Davison in 2016. As of September 2023, Unbuckle Me net worth is $1 million. And they’re pulling in a whopping $5 million in annual revenue. 

In May 2020, they appeared on season 11 of Shark Tank USA and made a deal with Lori Greiner and Mark Cuban, for $100,000 for 20% of equity. The final valuation was $500,000, down from the founder’s initial estimate of $1 million.

Unbuckle Me is still in business as of September, 2023. The company has grown significantly since then, and its products have been praised by parents and caregivers for making it easier to unbuckle children from car seats. If you are interested in their products, visit their company website.

Unbuckle Me Net Worth

Net worth$1 million (2023)
Annual Sales Revenue$5 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorNot publicly available
FounderLori Greiner and Mark Cuban
Employees10 employees 

Unbuckle Me Net Worth Timeline

Net Worth 2023$1 million
Net Worth 2022$ 950,000
Net worth valuation 2020 after appearing on Shark Tank  $500,000
Net worth valuation 2020 before appearing on Shark Tank  $1 million

Unbuckle Me Pitch on Shark Tank

Company nameUnbuckle Me
ProductDevice that makes car seat buckles easier to unbuckle
EpisodeSeason 11 Episode 21
Founders Barb Heilman and Becca Davison
Asked for$100,000 for 10% equity
Final deal$100,000 for 20% equity
SharksLori Greiner and Mark Cuban
LocationDenver, Colorado

Don’t miss these product from Season 11

Unbuckle Me Founders

Barb Heilman and Becca Davison found Unbuckle Me in 2016. Heilman is an occupational therapist and grandmother. Davison is a mother of two and child passenger safety technician. Heilman and Davison developed Unbuckle Me to help caregivers safely and easily unbuckle their kids. Unbuckle Me’s founders, Barb Heilman and Becca Davison, have a net worth of $800,000  as of 2023.

Key accomplishments

2018National Parenting Product Award
2020Appeared on Shark Tank season 11 and Lori Greiner and Mark Cuban invested $100,000 for 20% equity. 
2020The Bump Best of Baby Award


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Unbuckle Me and its continued success.

What do you think?

Written by GAG Team


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