Twist It Up Comb is a hair combing accessory for twisting natural hair. This was started by Noel Durity in 2017. As of September 2023, Twist It Up Comb’s net worth is $6 million. They’re approximately pulling in a whopping $6 million in annual revenue. 

In 2019 they appeared on Season 10 of Shark Tank USA and made a deal with Daymond John and Mark Cuban, for $225,000  for 25% of equity. The final valuation was $900,000, down from the founder’s initial estimate of $1.5 million.

Soon after Shark Tank, Twist It Up Comb gained much popularity. It became a handy hair-styling tool and still running the business actively. You can purchase Twist It Up Comb through the company website. It is also available on several online platforms and beauty accessory suppliers.  

Twist It Up Comb Net Worth

Net worth$6 million (2023)
Annual Sales Revenue$6 million (2023)
Lifetime sales
InvestorDaymond John and Mark Cuban
FounderNoel Durity

Twist It Up Comb Net Worth Timeline

Net Worth 2023$6 million
Net Worth 2022$5.9 million
Net Worth 2021
Net Worth 2020
Net worth valuation 2019 after appearing on Shark Tank  $900,000
Net worth valuation 2019  before appearing on Shark Tank  $1.5 million

Twist It Up Comb Pitch on Shark Tank

Company nameTwist It Up Comb
ProductHair combing accessory for twisting natural hair
EpisodeSeason 10 Episode 12
Founder Noel Durity
Asked for$225,000 for 15% Equity
Final deal$225,000 for 25% Equity
SharksDaymond John and Mark Cuban
LocationSan Diego, California 

Don’t miss these product from Season 10

Twist It Up Comb Founder

Twist It Up Comb was founded by Noel Durity in 2017. Noel is a real estate broker based in San Diego. Noel is originally from Trinidad and Tobago. After moving to the USA, Noel grew up in a nurturing family background with his parents and grand parents, which immensely helped him to strengthen his entrepreneurial skills. Twist It Up Comb’s founder, Noel Durity has a net worth of 4.5 Million USD as of 2023.

Key accomplishments

2019 Shark Tank pitch and securing a deal 
2021 Updating a new version of the product 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Twist It Up Comb and its continued success.

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