Toygaroo, according to its owner Nikki Pope is “Netflix for toys,”. Toygaroo secured a $200,000 investment from Mark Cuban and Kevin O’Leary on Shark Tank for 40% equity of the business.
The company witnessed an initial surge in subscriptions and media buzz. However, they struggled with scalability, high shipping costs, and inventory management.
These challenges, coupled with competition from local stores, led to its bankruptcy in 2012. Toygaroo ceased operations in 2016, and its valuation dropped from $1 million to $571,429 post-investment. Unfortunately, Toygroo is no longer in business.
Toygroo Net Worth
| Net worth | $500,000 (2011) |
| Annual Sales Revenue | Not available |
| Profits | Not available |
| Lifetime sales | $1 million (2011) |
| Investors | Mark Cuban and Kevin O’Leary |
| Investment | $200,000 for 40% equity |
| Founder | Nikki Pope |
| Employees | – |
Toygroo Net Worth Timeline
| Net worth in 2024 | Out of business |
| Net worth valuation in 2011 after appearing on Shark Tank | $500,000 |
| Net worth valuation in 2011 before appearing on Shark Tank | $1 million |
Toygroo Pitch on Shark Tank
| Product | Toy subscription service |
| Episode | Season 02 Episode 02 |
| Company name | Toygroo |
| Founder | Nikki Pope |
| Asked for | $100,000 for 10% equity |
| Final deal | $200,000 for 40% equity |
| Sharks | Mark Cuban and Kevin O’Leary |
| Location | Los Angeles |
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Toygroo Founder
Nikki Pope founded Toygroo in 2009. Nikki is a businesswoman who started her entrepreneurial journey at a young age. Growing up with several siblings, Nikki was inspired to build a business for mothers to connect. Toygroo’s founder Nikki Pope’s net worth is unknown as of 2024 since her business is no longer functioning.
Key accomplishments
| Year | Accomplishment |
| 2011 | The company was featured in Shark Tank and secured a deal. |
| 2011-2016 | The company had a significant media boost following the show. |
Conclusion
Some companies that appear on the show have not achieved great success, and the Toygroo was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However, Toygroo went out of business in 2016. And the product is no longer available in the market.
