In 2025, The Swag is more than just a produce storage bag. It’s a symbol of sustainable living embraced by households worldwide.
What began as a simple solution to reduce food waste has evolved into a multi-million-dollar enterprise. It proves that eco-friendly innovations can thrive in the global market.
The Swag’s Journey from Kitchen Hack to Global Brand
The Swag, founded by Peita Pini in 2016, is a reusable, machine-washable bag designed to keep fruits and vegetables fresh for longer. Its unique design maintains optimal humidity and airflow, reducing food spoilage and plastic use.
The product gained national attention after appearing on Shark Tank Australia Season 4 in July 2018. Since then, The Swag has expanded its reach and become a staple in eco-conscious households across Australia, the United States, Canada, and the United Kingdom.
What Happened on Shark Tank?
Peita Pini entered the Shark Tank seeking AUD $300,000 for 10 percent equity. This valued The Swag at $3 million.
The Swag Pitch on Shark Tank
| Company name | The Swag |
| Product | A fridge bag that holds moisture to prevent fruit and vegetables from going off |
| Episode | Season 04 Episode 09 |
| Founder | Peita Pini |
| Asked for | $300,000 for 10% Stake |
| Final deal | $150,000 for 25% Stake |
| Shark | Glen Richards |
| Location | Chatswood, New South Wales, Australia |
The Sharks were intrigued by the product’s potential but questioned the high valuation. Glen Richards saw promise and offered $150,000 for 25 percent equity. This brought the company’s valuation to $600,000. Peita accepted the deal on air, marking a significant milestone for The Swag.
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“I believe in the mission and the product. With the right guidance, The Swag can become a household name.”
Did Shark Tank Launch The Swag Into the Spotlight?
Absolutely. The Shark Tank appearance propelled The Swag into the national spotlight. It led to increased media coverage and a major surge in consumer interest.
The exposure resulted in a spike in sales and product inquiries. Retailers took notice, and The Swag secured shelf space in stores across Australia. The company also expanded online, reaching customers in the United States, Canada, and the United Kingdom. “The response post-Shark Tank was overwhelming. We had to scale up production to meet the demand.”
The Swag Net Worth 2025
As of 2025, The Swag’s estimated net worth is over $5 million. The company’s growth is driven by its expanded product line, international distribution, and rising consumer awareness around sustainability.
While exact revenue figures remain private, its robust online and retail presence suggests steady financial success.
Where Is The Swag Heading in the Future?
The Swag continues to innovate in the eco-products space. In 2026, the brand plans to introduce new products that target household waste reduction.
It is also exploring new partnerships with larger retailers to amplify its mission. Peita Pini remains actively involved as the founder and managing director, steering The Swag toward a greener global footprint.
🔹 TL;DR (Too Long; Didn’t Read)
The Swag Net Worth in 2025 is estimated at $5 million. Its Shark Tank deal sparked global growth, product expansion, and lasting success.
FAQs
Is The Swag still in business in 2025?
Yes, The Swag is actively operating and expanding its product offerings globally.
Did The Swag get a deal on Shark Tank?
Yes, Peita Pini secured a deal with Glen Richards: $150,000 for 25 percent equity.
Who owns The Swag now?
The Swag is still owned and operated by its founder, Peita Pini.
Where can I buy The Swag?
The Swag products are available on their official website and through various international retailers.
