Switch Witch, founded by Rob Bouley and Lara Riley in 2013, offers a Halloween tradition where children exchange excess candy for gifts, promoting healthier habits.
Despite not securing a deal on Shark Tank in 2015, the company has continued operations, focusing on seasonal marketing leading up to Halloween.
As of 2025, Switch Witch remains in business, with products available online and through select retailers.
Switch Witch Net Worth
| Net worth | Not publicly available (2025) |
| Annual Sales Revenue | $5.3 million (2025) |
| Profits | Not publicly available |
| Lifetime sales | Not publicly available |
| Investor | None |
| Founder | Rob Bouley and Lara Spear Rily |
| Employees | Not publicly available |
Switch Witch Pitch on Shark Tank
| Company name | Switch Witch |
| Product | Book and toy that promotes a healthy Halloween habits |
| Episode | Season 7 Episode 5 |
| Founders | Rob Bouley and Lara Spear Rily |
| Asked for | $55,000 for 25% Equity |
| Final deal | None |
| Shark | None |
| Location | Denver, Colorado |
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Switch Witch Founders
Switch Witch was founded by Rob Bouley and Lara Spear Rily in 2010. Riley, a former literacy specialist and stay-at-home mom, authored the “Switch Witch” book. Switch Witch’s founders, Rob Bouley and Lara Spear Rily, have a net worth is unavailable as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2015 | Appeared on Shark Tank season 7. |
| 2016 | Launched new marketing campaigns to reach a wider audience. |
| 2017 | Partnered with a number of schools and organizations to teach kids about recycling. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Switch Witch and its continued success.