StandInBaby, founded by Sandra and Brendon Moffatt in 2014, produces lifelike newborn training mannequins for photographers and medical professionals.
In 2018, they secured a $200,000 investment for 20% equity from Andrew Banks and Dr. Glen Richards on Shark Tank Australia, valuing the company at $1 million.
By 2025, StandInBaby’s net worth had risen to $4 million, with annual revenue of $1 million. The company continues to operate successfully, regularly updating its website and social media with news, events, and product developments.
StandInBaby Net Worth
| Net worth | $4 million (2025) |
| Annual Sales Revenue | $1 million (2025) |
| Lifetime sales | Not publicly available |
| Investor | Andrew Banks and Dr. Glen |
| Founder | Sandra & Brendon Moffatt |
| Employees | Not publicly available |
StandInBaby Pitch on Shark Tank
| Product | A newborn training mannequin |
| Episode | Season 04 Episode 02 |
| Founders | Sandra & Brendon Moffatt |
| Asked for | $200,000 for 20% equity |
| Company name | StandInBaby |
| Final deal | $200,000 for 20% equity |
| Sharks | Andrew Banks and Dr. Glen |
| Location | Springfield Lakes, QLD 4300, Australia |
Don’t miss these products from Season 4
StandInBaby Founders
Sandra & Brendon Moffatt found StandInBaby in 2014. StandInBaby’s founders, Sandra & Brendon Moffatt, have a net worth of $4 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2018 | Appeared on Shark Tank season 04 and Andrew Banks and Dr. Glen invested $200,000 for 20% equity. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for StandInBaby and its continued success.