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StandInBaby Net Worth 2024 Update (Before & After Shark Tank)

StandInBaby, a newborn training mannequin, was started by Sandra & Brendon Moffatt in 2014. As of January 2024, StandInBaby net worth is $4 million and they’re pulling in a whopping $1 million in annual revenue. 

In May 2018, they appeared on season 4 of Shark Tank Australia and made a deal with Andrew Banks and Dr. Glen for $200,000 for 20% of equity. The final valuation was $1 million, same from the founder’s initial estimate of $1 million.

StandInBaby is definitely still in business and doing well. Their website and social media pages are regularly updated with news, events, product developments, and customer testimonials, showcasing continued operation and engagement.

StandInBaby Net Worth

Net worth$4 million (2023)
Annual Sales Revenue$1 million (2023)
ProfitsNot publicly available
Lifetime salesNot publicly available
InvestorAndrew Banks and Dr. Glen
FounderSandra & Brendon Moffatt
EmployeesNot publicly available

StandInBaby Net Worth Timeline

Net Worth 2024$4 million
Net Worth 2023$4 million
Net worth valuation 2018 after appearing on Shark Tank  $1 million
Net worth valuation 2018 before appearing on Shark Tank  $1 million

StandInBaby Pitch on Shark Tank

ProductA newborn training mannequin
EpisodeSeason 04 Episode 02
Founders Sandra & Brendon Moffatt
Asked for$200,000 for 20% equity
Company nameStandInBaby
Final deal$200,000 for 20% equity
SharksAndrew Banks and Dr. Glen
LocationSpringfield Lakes, QLD 4300, Australia

Don’t miss these product from Season 4

StandInBaby Founders

Sandra & Brendon Moffatt found StandInBaby in 2014. StandInBaby’s founders, Sandra & Brendon Moffatt, have a net worth of $4 million as of 2024.

Key accomplishments

2018Appeared on Shark Tank season 04 and Andrew Banks and Dr. Glen invested $200,000 for 20% equity


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for StandInBaby and its continued success.

What do you think?

Written by GAG Team

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