Sonnet James, founded by Whitney Lundeen, designs stylish and functional playdresses for moms. After her 2019 Shark Tank pitch, Sonnet James didn’t secure a deal but gained significant exposure, leading to a boost in sales.
The company raised $84,000 on Kickstarter during its early stages. As of 2024, Sonnet James is valued at approximately $1 million. The business remains independently owned, with no outside investors or acquisitions.
Sonnet James continues to thrive, expanding its product line and maintaining strong online sales, thanks to its loyal customer base and focus on high-quality, versatile clothing for active moms.
Sonnet James Net Worth
| Estimated Net worth | $1 million (2024) |
| Annual Sales Revenue | $4.8 million (2024) |
| Lifetime sales | $1.2 million |
| Investor | Sara Blakely |
| Founder | Whitney Lundeen |
| Employees | 10 employees |
Sonnet James Pitch on Shark Tank
| Company name | Sonnet James |
| Product | Women’s Clothing |
| Episode | Season 10 Episode 11 |
| Founder | Whitney Lundeen |
| Asked for | $350,000 for 25% equity |
| Final deal | $350,000 for 25% equity |
| Shark | Sara Blakely |
| Location | California, USA |
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Sonnet James Founder
Whitney Lundeen found Sonnet James in 2013. Whitney Lundeen is the founder and CEO of Sonnet James, a clothing company that sells machine-washable dresses. Those are designed to be comfortable and stylish for women of all ages. Sonnet James’s founder, Whitney Lundeen’s net worth is unknown. However, according to the deal of the Shark Tank pitch, she had 75% equity in the company. One of the main worth of Whitney Lundeen is Sonnet James. Therefore Whitney Lundeen should have more than $1 million net worth as of 2024.
Key accomplishments
| Year | Accomplishment |
| 2019 | Appeared on Shark Tank season 10 and Sara Blakely invested $350,000 for 25% equity. |
| 2021 | Continued to grow and expand its product line. |
| 2023 | Celebrated its 10-year anniversary and continues to be a popular choice for women who are looking for stylish and practical clothing. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Sonnet James and its continued success.
