Emma Cohen and Miles Pepper founded FinalStraw in 2018 to tackle plastic waste with the world’s first collapsible, reusable straw. Although they didn’t secure a deal on Shark Tank, the exposure helped them raise nearly $2 million on Kickstarter.
By the end of 2018, FinalStraw had generated $4.8 million in sales, surpassing $10 million in revenue the following year. They later expanded their eco-friendly product line and rebranded as “Final” to reflect their broader mission.
As of 2025, Final is thriving with a $15 million valuation, continuing to innovate sustainable products and inspire environmental responsibility.
FinalStraw Net Worth
| Net worth | $15 million |
| Annual Sales Revenue | $10 million |
| Founder | Emma Rose Cohen and Miles Pepper |
FinalStraw Pitch on Shark Tank
| Company name | FinalStraw |
| Product | Reusable Straws |
| Episode | Season 10 Episode 01 |
| Founders | Emma Rose Cohen and Miles Pepper |
| Asked for | $625,000 for 5% equity |
| Final deal | No deal |
| Shark | N/A |
| Location | Washington, USA |
FinalStraw Founders
FinalStraw was founded by Emma Rose Cohen and Miles Pepper in 2018. Emma Rose Cohen, who is 34 years old, is the CEO and creator of Final. Emma has a Master’s Degree from Harvard in Environmental Management and Sustainability.
Miles Paper is the inventor and co-founder of Final, and he has invested in many companies like Sanikind and Sampl. FinalStraw’s founders, Emma Rose Cohen and Miles Pepper, have a net worth of 15 Million USD as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2020 | In September 2020, the International Trade Commission issued a General Exclusion Order for Final Straw. This order prevents the import of products that violate Final Straw’s patent. |
| 2020 | In August 2020, they have done successful Kickstarter campaign |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for FinalStraw and its continued success.