Sock Drawer Heroes Net Worth 2024 Update (Before & After Shark Tank)

Sock Drawer Heroes Net Worth Update (Before & After Shark Tank)

Sock Drawer Heroes’ net worth was $750,000 in 2023 based on the Shark Tank deal. Sock Drawer Heroes is a gender-affirming product line. Erin Spencer and Bec Cerio founded this in 2018. 

In 2023, they appeared on Season 5 of Shark Tank Australia and made a deal with Catriona Wallace and Jane Lu, $120,000 for 16% equity.

As the first trans-own company to appear on Shark Tank Australia, the company had a notable growth following the show. The company currently works with over 10  brands. You can purchase their products via the company website.

Sock Drawer Heroes Net Worth

Net worth$750,000 (2023)
Annual Sales Revenue$610,000 (2022)
Lifetime salesNot available 
InvestorCatriona Wallace and Jane Lu
Investment$120,000 for 16% equity
FoundersErin Spencer and Bec Cerio

Sock Drawer Heroes Net Worth Timeline

Net Worth 2024Not available 
Net worth valuation in 2023 after appearing on Shark Tank  $750,000
Net worth valuation in 2023 before appearing on Shark Tank  $1.6 million

Sock Drawer Heroes Pitch on Shark Tank

ProductA gender-affirming product line
EpisodeSeason 05 Episode 08
Founders Erin Spencer and Bec Cerio
Asked for$120,000 for 7.5% equity
Company nameSock Drawer Heroes
Final deal$120,000 for 16% equity
SharksCatriona Wallace and Jane Lu

Don’t miss these products from Season 5

Sock Drawer Heroes Founders

Erin Spencer and Bec Cerio founded Sock Drawer Heroes in 2018. Erin has work experience as a senior mechanic and a salesperson. Bec is a graduate of the University of New South Wales, an entrepreneur as well as a project officer at the Cancer Institute of New South Wales. Sock Drawer Heroes’ founders Erin Spencer and Bec Cerio’s net worth is unknown as of 2024. However, based on the Shark Tank deal, they should have an approximate net worth of $630,000.

Key accomplishments

2023The company was featured on Shark Tank Australia and secured a deal.

Finalist of Online Retail Industry Awards.

Winner of Adult Citizen of the Year.
2024Finalist of Inner West Local Business Awards.

The company has been featured in several media platforms including, Xero, Pink News, Smart Company, and LGBTQ Nation.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Sock Drawer Heroes and its continued success.

Related Articles


Your email address will not be published. Required fields are marked *