When Yunha Kim walked into Shark Tank in Season 9 (2017), she introduced Simple Habit—a sleek meditation app that promised 5-minute guided relief for daily stress. What no one expected was how Shark Tank would reject it… and yet the company would go on to serve over 7 million users and be acquired by a global wellness giant.
Now in 2025, Simple Habit is no longer just a meditation app. It’s become a case study in post-Shark success, rebranding, and resilience. So what exactly happened after that tense pitch? And what’s Simple Habit’s net worth today?
Let’s dive into one of the most surprising “what happened next” stories in Shark Tank history.
What Happened on Shark Tank? The Pitch That Turned Into a Showdown
Yunha Kim entered Shark Tank asking for $600,000 in exchange for 5% equity, valuing Simple Habit at $12 million. Her pitch was polished, backed by real traction, and rooted in personal insight—Yunha had left Wall Street to prioritize mental wellness.
But things took a sharp turn.
Kevin O’Leary was quick to criticize the valuation. Mark Cuban went even further, calling Yunha a “gold digger” for what he believed was a fundraising stunt. The moment sparked an on-air feud between Cuban and guest Shark Richard Branson, who threw water at Mark in protest.
“I didn’t come here to be insulted. I came here because I believe mental health is the future of wellness.” — Yunha Kim, *on-air rebuttal to Mark Cuban*
Richard Branson and Robert Herjavec offered $300,000 each for 10% apiece, totaling 20%. But Yunha declined. She left Shark Tank with no deal—just controversy and massive visibility.
If you were a Shark, would you have invested in Simple Habit during the pitch?
Did Shark Tank Launch Simple Habit Into the Spotlight?
Despite walking away empty-handed, Simple Habit exploded after the episode aired. The app saw 75,000 downloads the same night and crossed 1 million users within a month. The so-called “Shark Tank Effect” was real—even without a deal.
The app earned rave reviews for its short, situational meditations and smart UX design. It became especially relevant during the pandemic when stress levels soared, and Simple Habit offered its premium version for free to those affected financially.
“Shark Tank didn’t fund us, but it put us in front of millions—and that changed everything.” — Yunha Kim, *in a 2020 founder interview*
By 2020, the app had served over 7 million users. Then came the biggest twist.
In 2023, Simple Habit was acquired by Ingenio, a global wellness and life coaching marketplace. Following the acquisition, the app pivoted to a sleep-focused solution under a new brand: Sleep Reset.
Growth, Setbacks, and the Founder’s Role in 2025
Yunha Kim didn’t stop at meditation.
Post-acquisition, she led Sleep Reset, a new science-backed sleep health program based on Cognitive Behavioral Therapy for Insomnia (CBT-I). This pivot was fueled by research and market needs—many users were turning to meditation apps to improve sleep quality.
While the pivot was smart, it wasn’t without growing pains. Some users initially resisted the shift away from general mindfulness. But the app’s clinical trials and physician backing eventually won them over.
Yunha remains CEO in 2025, still innovating in the digital wellness space. Her leadership has become a model for founders who face public rejection but stay committed to long-term vision.
Simple Habit Net Worth 2025: What’s the Company Worth Today?
Thanks to early funding rounds and the Ingenio acquisition, Simple Habit’s estimated net worth in 2025 sits around $20 million. While exact acquisition terms weren’t disclosed, investors and insiders estimate that the rebrand and clinical repositioning significantly boosted its long-term value.
“If you build something people need, even rejection on national TV can’t stop you.” — Yunha Kim, *on the Simple Habit pivot to Sleep Reset*
Unlike many Shark Tank alumni who vanish, Simple Habit transformed. It didn’t just survive. It evolved—and became even more relevant in a post-pandemic world.
Where Is Sleep Reset Heading Next?
Sleep Reset is now one of the few wellness apps grounded in behavioral sleep science. Customers have praised it for improving sleep quality without medication, and the brand has started partnering with corporate wellness programs.
Plans for 2026 include:
- A subscription-based model for employers.
- Expansion into international markets.
- Sleep-focused wearables integration in early beta.
The future? It’s not just about meditation anymore. It’s about solving a global sleep crisis with technology and trust.
What’s Next for Founder Yunha Kim?
Yunha Kim has become a go-to voice in the digital health space. She’s been featured in Forbes, TechCrunch, and healthcare innovation panels.
Though she remains focused on Sleep Reset, she’s also mentoring new founders and investing in other female-led wellness startups.
Don’t be surprised if you see her launch another startup by 2027.
FAQs
FAQs
Is Simple Habit still in business in 2025?
Yes, but it has rebranded to Sleep Reset after being acquired by Ingenio in 2023.
Did Simple Habit get a deal on Shark Tank?
No. The founder rejected an offer from Richard Branson and Robert Herjavec for 20% equity.
What is Simple Habit’s net worth in 2025?
Its estimated value in 2025 is around $20 million, after its rebrand and acquisition.
Who owns Sleep Reset now?
Sleep Reset is owned by Ingenio, the same company that acquired Simple Habit in 2023.
Is Yunha Kim still involved with the business?
Yes, she remains the CEO of Sleep Reset and continues to lead innovation in digital wellness.
🔹 TL;DR (Too Long; Didn’t Read)
Simple Habit Net Worth 2025 is estimated at $20 million after rebranding into Sleep Reset post-Shark Tank rejection and acquisition.