In today’s fast-paced world, finding moments of calm can be challenging. Enter Simple Habit, a meditation app designed to help busy individuals incorporate mindfulness into their daily routines. Since its inception, Simple Habit has experienced significant growth, establishing itself as a prominent player in the wellness industry. As of 2025, the company’s net worth is estimated to be around $20 million.
Founder Profile: Who’s Behind Simple Habit?
Yunha Kim, the visionary behind Simple Habit, began her career as an investment banker on Wall Street. Seeking a change, she ventured into the startup world, founding her first company, Locket, a mobile app that garnered attention and investment. After selling Locket, Kim faced the stresses of entrepreneurial life, leading her to discover the benefits of meditation. This personal experience inspired her to create Simple Habit in 2016, aiming to make mindfulness accessible to all. Reflecting on her journey, Kim stated, “I wanted to bring the benefits of meditation to people because it helped me so much.”
The Shark Tank Pitch: High Stakes in the Tank
In 2017, Kim appeared on Season 9 of “Shark Tank,” seeking a $600,000 investment for 5% equity, valuing Simple Habit at $12 million. At the time, the app had amassed 500,000 users and generated $750,000 in revenue. Despite these impressive numbers, the pitch faced challenges.
Simple Habit Pitch on Shark Tank (Quick Info Card)
| Company name | Simple Habit |
| Product | A wellness and relaxation app |
| Episode | Season 09 Episode 01 |
| Founder | Yunha Kim |
| Asked for | $600,000 for 5% equity |
| Final deal | No deal |
| Shark | None |
| Location | San Francisco, CA |
Mark Cuban expressed skepticism about the valuation and questioned the necessity of additional funding, stating, “You’re not a business yet. It’s too early.” Guest shark Richard Branson offered $300,000 for 10%, and Robert Herjavec matched this, totaling $600,000 for 20% equity. Kim countered with $600,000 for 6%, leading to a final offer of $600,000 for 15%, which she declined, leaving without a deal.
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What Happened After Shark Tank?
Despite not securing a deal on “Shark Tank,” Simple Habit experienced significant growth. The exposure from the show led to 75,000 downloads on the night of the broadcast, reaching 1 million downloads by November 2017. The company attracted major investments, including $2.5 million from Foundation Capital and New Enterprise Associates, followed by an additional $10 million funding round.
By 2020, Simple Habit had over 7 million users, establishing itself as a leader in the mindfulness and meditation space. In March 2023, Simple Habit was acquired by Ingenio, a spiritual wellness marketplace, and continues to operate as an independent product under their umbrella.
How Much Was Simple Habit Bought For?
In March 2023, Simple Habit was acquired by Ingenio, a global online marketplace for holistic guidance. The exact terms of the acquisition, including the purchase price, were not publicly disclosed. Yunha Kim expressed pride in the achievements of Simple Habit, stating, “I’m so proud of what we achieved with Simple Habit, the app has been downloaded over 7.3 million times and has been consistently top-rated in the Apple App Store and Google Play Store.” Following the sale, the company rebranded to Sleep Reset, focusing on personalized, digital sleep improvement programs.
Did the Sharks’ Investment Pay Off? Simple Habit Net Worth After the Show
Had the Sharks invested in Simple Habit at the $12 million valuation, their equity would have appreciated significantly. With Simple Habit Net Worth estimated at $20 million in 2025, a 5% stake would now be worth approximately $1 million, reflecting a substantial return on investment. This growth trajectory positions Simple Habit alongside other successful “Shark Tank” alumni, such as Bombas and Ring.
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Business Challenges & Strategy: Navigating the Competitive Wellness Market
Operating in the saturated wellness app market, Simple Habit faced challenges, including competition from established apps like Headspace and Calm. Kim’s strategy of offering short, situational meditations differentiated Simple Habit. She emphasized the importance of understanding user needs, stating, “If your purpose is to help improve people’s lives, and you are truly focused on that, then everything you do will follow suit.”
Simple Habit Reviews: User Feedback and Common Issues
Simple Habit has received positive feedback for its user-friendly interface and diverse meditation offerings. One user noted, “Being inside the app feels like a calm, warm hug.” However, some users have expressed concerns about the cost of premium features, stating that many calming aspects require a subscription. Another user mentioned, “You have to spend money to buy a lot of the calming aspects of the app. Music, stories, and ASMR are all things you must purchase.”
In conclusion, Simple Habit’s journey from a “Shark Tank” pitch to a leading meditation app exemplifies the power of resilience, innovation, and understanding market needs. Yunha Kim’s dedication to promoting mindfulness has not only built a successful company but also positively impacted millions seeking tranquility in their daily lives.
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