Marine Corps Major Rob Dyer created RuckPack, a caffeine-free energy shot, to boost focus and energy for those on the go. After appearing on Shark Tank in 2012, he secured a $150,000 investment from Kevin O’Leary and Robert Herjavec in exchange for 20% equity.
The Shark Tank exposure helped RuckPack raise over $30,000 on Indiegogo. As of 2025, the company is valued at $1.5 million and earns $2 million annually.
Known for its innovative supplements, RuckPack continues to expand its product line while maintaining a loyal customer base and solidifying its position in the wellness industry.
RuckPack Net Worth
| Estimated Net worth | $1.5 million (2024) |
| Annual Sales Revenue | $2 million |
| Sharks | Kevin O’Leary and Robert Herjavec |
| Founder | Rob Dyer |
| Employees | 11 employees |
RuckPack Pitch on Shark Tank
| Company name | RuckPack |
| Product | Caffeine-free energy shot |
| Episode | Season 04 Episode 10 |
| Founder / Founders | Rob Dyer |
| Asked for | $75,000 for 10% Equity |
| Final deal | $150,000 for 20% Equity |
| Sharks | Kevin O’Leary and Robert Herjavec |
| Location | San Diego, California |
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RuckPack Founders
RuckPack was founded by Rob Dyer in 2008. Rob Dyer is the owner of RuckPack, and he is a major in the Marine Corps and a professor in the US. Naval Academy. RuckPack’s founder, Rob Dyer, has an approximate net worth of 1.5 million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2012 | Appeared on Shark Tank season 4 and Kevin O’Leary and Robert Herjavec invested $150,000 for 20% Equity. |
| 2018 | Launched a new line of backpacks for kids. |
| 2020 | Launched a new line of sustainable backpacks. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for RuckPack and its continued success.
