RuckPack Net Worth 2023 Update (Before & After Shark Tank)

"RuckPack" Net Worth 2023 Update

RuckPack, a caffeine-free energy shot, was started by Rob Dyer in December 2008. As of September 2023, RuckPack net worth is $500K, and they’re pulling in a whopping $2.1 million annual revenue. 

In December 2012, they appeared on season 4 of Shark Tank USA and made a deal with Kevin O’Leary and Robert Herjavec, $150,000 for 20% of equity. The final valuation was $750,000, the same as the founder’s initial estimate of $750,000.

In August 2023, RuckPack is still in business. And if you want to try their caffeine-free energy shot, now you can purchase it online, from their official website

RuckPack Net Worth

Net worth$500K
Annual Sales Revenue$2.1 million 
Lifetime sales$1.5 million (2023)
Shark Tank InvestorsKevin O’Leary and Robert Herjavec
FounderRob Dyer
Employees11 employees

RuckPack Net Worth Timeline

Net Worth 2023$500,000 
Net Worth 2022$500,000 
Net worth valuation 2012 after appearing on Shark Tank  $750,000 
Net worth valuation 2012 before appearing on Shark Tank  $750,000 

RuckPack Pitch on Shark Tank

Company nameRuckPack
ProductCaffeine-free energy shot
EpisodeSeason 04 Episode 10
Founder / Founders Rob Dyer
Asked for$75,000 for 10% Equity
Final deal$150,000 for 20% Equity
SharksKevin O’Leary and Robert Herjavec
LocationSan Diego, California

RuckPack Founders

RuckPack was founded by Rob Dyer in 2008. Rob Dyer is the owner of RuckPack, and he is a major in the Marine Corps and a professor in the US. Naval Academy. RuckPack’s founder, Rob Dyer, has a net worth of 400K USD as of 2023.

Key accomplishments

2012Appeared on Shark Tank season 4 and Kevin O’Leary and Robert Herjavec invested $150,000 for 20% Equity
2018Launched a new line of backpacks for kids
2020Launched a new line of sustainable backpacks 


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for RuckPack and its continued success.

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