“Sports is a universal language,” Jasmine Maietta began, her voice steady and passionate on Shark Tank. “It communicates emotion, beliefs, style, and creativity.” For Jasmine, Round 21 wasn’t just a business. It was a rebellion against the idea that athletes should “shut up and play.”
With a mission to fuse art and athletics, Jasmine presented Round 21: a lifestyle brand turning ping pong paddles, footballs, and basketballs into collectible stories. Some Sharks passed. One made a deal. But that pitch was just the start.
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Round 21 Net Worth in 2025: Art + Sport = $4M?
How much is Round 21 worth today? While the company hasn’t released official financials, industry analysis and Shark Tank data suggest that Round 21’s net worth in 2025 is estimated at approximately $4 million.
Let’s break it down:
- Jasmine sold $354,000 in physical goods in her first 15 months.
- NFT revenue added another $20,000.
- She projected a run rate of $510,000 with $73,000 in gross profit, though Round 21 was still burning $10,000 per month.
- Her Shark Tank pitch valued the company at $8.33 million (asking $250,000 for 3%).
- The final accepted offer? $250,000 for 10% equity and 1.5% of NFT sales.
“We’re burning about $10,000 a month right now,” Jasmine admitted. Passion wasn’t her only fuel. Grit and realism were part of her pitch too.
How We Estimated This Figure
To estimate Round 21’s current valuation, we combined revenue performance, Shark Tank deal terms, and post-show growth momentum.
- Shark Tank Valuation Shift: Jasmine’s initial ask put Round 21 at over $8 million. Kevin O’Leary’s counter-offer brought that down to around $2.5 million, signaling a more grounded investor estimate.
- Early Sales Data: With nearly $375,000 in combined physical and digital revenue, a $510K run rate, and positive gross profit, Round 21 demonstrated scalable traction despite early-stage losses.
- Post-Show Growth and Brand Equity: Even without confirmation that the Shark Tank deal closed, Round 21 gained steam. Partnerships with the NFLPA, WNBA, and US Women’s National Team, along with frequent product drops and artist collabs, increased visibility and demand.
- Niche Market Valuation: As a hybrid brand operating at the intersection of sports, art, and culture, Round 21 carries intangible value. Factoring in brand equity and projected growth, we applied a modest multiple to its revenue trajectory.
Taking these indicators together, we arrive at a net worth estimate of $4 million, a figure that reflects both the tangible gains and the cultural momentum the brand has built.
The Founder’s Journey: From Dirt Roads to Design Boards
“I was born in small-town Oklahoma to immigrant parents from India,” she shared on the show. “Being different meant not always belonging. I found myself through basketball.”
Her path wasn’t polished. Jasmine played professionally in Spain, then coached college teams. Eventually, she rose through the marketing ranks at Reebok, Hasbro, Under Armour, and Peloton. But inside those corporate walls, she kept seeing the same thing: athletes and artists used to sell products they never helped design.
She’d seen enough. It was time to flip the script. Round 21 would give them control.

Pandemic Pivot: When Paddles Became Protest
In 2020, as the world locked down, Jasmine leaned in. She transformed ping pong paddles into canvases for social justice. The NBA took notice. Inside the NBA Bubble, players picked them up not just to pass time, but to make a statement.
That moment sparked everything. Round 21’s Kickstarter campaign soared past its goal. The message was clear, fans wanted more than gear. They wanted gear with meaning.
The Shark Tank Moment: NFTs, Valuation, and Mr. Wonderful
The Sharks listened, but one by one, they passed.
Mark Cuban liked the idea but had other priorities. Daymond John wasn’t sold on NFTs. Lori Greiner admired Jasmine’s passion, but didn’t see a fit. Robert Herjavec respected her story, yet wanted clearer margins.
Then Kevin O’Leary jumped in.
“I’m not doing this for 3%,” he said. “I need a reason to get out of bed to work for you.”
They went back and forth. Jasmine offered 5% plus advisory shares and a royalty. Kevin held the line. The deal they struck? $250,000 for 10% equity and a 1.5% royalty on all NFT sales.
Did it close?
That part’s murky. Muse by Clio later reported Jasmine walked away. Some say the deal collapsed in due diligence. Neither side has confirmed.
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Growth in the Wild: From Fanatics to Fine Art
What started as a pitch with paddles has grown into a vibrant collective of athletes, artists, and fans.
- Round 21 has partnered with NFLPA, WNBA, NBA, and MLS.
- They’ve dropped custom footballs featuring Derrick Henry and artwork by Dwight White.
- They teamed up with Brittney Griner and Shema Love to create apparel that speaks to identity, struggle, and comeback. One shirt reads, “Every game is a home game.”
You won’t find Round 21 in chain stores, not yet. Instead, they show up where culture happens. Pop-up exhibitions. Fan drops. Museums. Places where art and sport collide.
Final Play: Standing Out by Staying True
Round 21 isn’t just a brand. It’s Jasmine Maietta’s way of asking a bigger question: What if the gear we play with told our story?
“Every decision you make should be in service of the story you are trying to tell,” she says.
She built Round 21 to tell that story. Not just for her, but for every fan, athlete, or outsider who never saw themselves in the mainstream sports aisle.
And maybe that’s the real point. Not just standing out. Standing for something.
TL;DR (Too Long; Didn’t Read)
Round 21 is valued at an estimated $4 million in 2025. After a dramatic Shark Tank pitch, the brand grew through artist-athlete collaborations, social justice designs, and products that give fans more than just gear—they give them voice.
FAQs
What is Round 21’s net worth in 2025?
Round 21’s estimated net worth in 2025 is around $4 million, based on revenue data, Shark Tank valuations, and brand growth across athlete and artist partnerships.
Did Round 21 get a deal on Shark Tank?
Yes, Jasmine Maietta struck a deal with Kevin O’Leary for $250,000 in exchange for 10% equity and 1.5% NFT royalties. However, the deal may not have closed post-show.
What products does Round 21 sell?
Round 21 sells artist-designed sports gear like ping pong paddles, mini hoops, footballs, and apparel, all focused on self-expression and identity through sport.
Is Round 21 still in business?
Yes, as of 2025, Round 21 is actively expanding through new partnerships with major leagues, athletes, and artists, and remains a direct-to-consumer brand.
Who is the founder of Round 21?
Round 21 was founded by Jasmine Maietta, a former professional basketball player and marketing executive at Peloton, Under Armour, and Reebok.
Where can I buy Round 21 products?
You can buy Round 21 products directly through their official website and through select artist-driven pop-up events and collaborations.