Richualist Net Worth 2025: What Happened After Shark Tank?
Richualist net worth is $8M in 2025, but the brand has rebranded to The Mint after Shark Tank due to scaling issues.
When Richualist stepped onto the Shark Tank stage in Season 15, it wasn’t just pitching a hair tool, it was pitching a movement. Created by founder Dawn Myers, Richualist was designed to address a common pain point often overlooked by mainstream beauty brands: the time-consuming and frustrating process of styling textured hair.
At the center of it all was The Mint, a patent-pending device that warmed and distributed styling products more effectively for curly and coily hair.
But fast forward to 2025, and Richualist’s journey has taken some unexpected turns. With a once-promising valuation and a deal with Emma Grede and Mark Cuban, many fans are asking: What happened to Richualist? Is the brand still alive? And most importantly, what is Richualist’s net worth now?
Let’s dive into the rise, rebranding, and the real business story behind one of Shark Tank’s most buzzworthy haircare startups.
Founder Profile: Who’s Behind Richualist?
Dawn Myers isn’t your average beauty founder. A graduate of Boston College and Howard University School of Law, she built Richualist not only with technical ambition but also with cultural awareness. Her goal? Solve an overlooked but common problem faced by millions of women with textured hair.
“I was sick of the amount of time it took to do my hair,” Dawn shared during her Shark Tank pitch. “It shouldn’t take 45 minutes just to get product evenly distributed.”
Before launching Richualist, she had experience working in legal policy and startups, but her heart was always in tech and beauty. That blend led her to create a solution that blended both.
She also had the courage to take a major personal risk, selling her own home to fund development of the product. “That was the price of building a brand that puts Black women first,” she said in an interview.
Dawn is a passionate entrepreneur with years of experience. Richualist’s founder Dawn Myers’ net worth is not available. However, based on the Shark Tank deal, the company had an ownership of 80%. Therefore Dawn’s net worth approximately is $600,000.
The Shark Tank Pitch: High Stakes in the Tank
Dawn entered the Tank seeking $150,000 for 10% equity, valuing Richualist at $1.5 million. She pitched The Mint as a game-changing heated device that helps styling products melt into textured hair, reducing time and improving results. The tool retailed at $400, which raised eyebrows among the Sharks.
Emma Grede, co-founder of Good American and founding partner of Skims, was intrigued by the cultural need. Mark Cuban saw the broader tech angle. However, both hesitated due to price point and manufacturing complexity.
“You’re not selling a $40 brush, you’re selling a $400 electronic,” Mark pointed out. “You need to educate the customer.”
Dawn responded with clarity and data: “We’ve already partnered with salons for education and testing. Plus, we have pending orders from beauty pros.”
The final offer came from Emma and Mark: $150,000 for 15% equity plus 5% in advisory shares, bringing the post-money valuation down to $750,000.
Dawn accepted the deal with a smile, saying, “This is the start of something that could finally level the playing field in beauty tech.”
Richualist Pitch on Shark Tank (Quick Info Card).
| Product | A hair styling tool for textured hair |
| Episode | Season 15 Episode 19 |
| Founder | Dawn Myers |
| Asked for | $150,000 for 10% equity |
| Company name | Richualist |
| Final deal | $150,000 for 15% equity + 5% advisory shares |
| Sharks | Emma Grede and Mark Cuban |
| Location | Washington, Colombia District |
Did the Sharks’ Investment Pay Off? Inside Richualist’s Post-Tank Boom
After the Shark Tank episode aired in April 2024, Richualist saw an immediate spike in visibility and pre-orders. The Mint was featured in major beauty publications, and salon professionals expressed interest in bulk licensing opportunities.
With help from Emma Grede’s connections in fashion and beauty, and Mark Cuban’s tech infrastructure expertise, the brand moved quickly. However, there were also delays.
“Our biggest challenge was hardware fulfillment,” Dawn admitted in a later interview. “Tooling for The Mint required custom molds and tech configurations. That takes time and capital.”
Despite these challenges, the brand’s valuation rose to $8 million by the end of 2024, buoyed by media attention and early partnerships. Pre-orders continued, but customer reviews were mixed.
Some customers praised the innovation. Others criticized the slow delivery and the $400 price tag. “It’s a cool tool, but I waited three months for it,” one reviewer shared. “Customer service didn’t update me once.”
Richualist Reviews: What Customers Really Said
Richualist reviews were a blend of praise and frustration. Here’s what surfaced most often:
Positive: Customers loved the concept and said The Mint improved product absorption and hair softness.
Negative: Long delays, unclear shipping timelines, and a lack of email responses were common complaints.
Neutral: Many users felt the $400 price point needed better justification, especially with inconsistent performance.
One reviewer wrote, “It’s innovative, but for $400, I expected salon-level results and instant delivery.”
What Went Wrong: The Fall and Rebrand
By late 2024, Richualist faced critical supply chain issues. The brand stopped taking new orders and removed its e-commerce store. The Mint struggled with mass production due to its complex design and small team capacity.
In early 2025, Dawn officially rebranded Richualist to a new name: The Mint, focusing solely on the flagship product instead of trying to build a full haircare line.
“We realized we were doing too much,” Dawn said. “The Mint deserves to be its own brand. That’s where we’re headed.”
Though not confirmed to be a shutdown, the Richualist name has been discontinued, with the website and branding fully shifted to The Mint.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Emma Grede and Mark Cuban secured a 15% equity stake plus 5% advisory shares for a $150,000 investment. With the company now valued at $8 million, their combined 20% stake is worth approximately $1.6 million, a 10x return on investment.
For context:
Bombas earned Daymond John over $50 million from an early investment.
Ring was a massive win for Amazon but a missed opportunity for the Sharks.
Richualist/The Mint, while still early-stage, has strong potential in the beauty-tech category.
Mark Cuban’s portfolio now includes a haircare tech startup with IP advantages, while Emma Grede continues adding culturally resonant brands to her business empire.
What Happened After Shark Tank?
After Shark Tank, Richualist experienced:
A surge in press coverage and online traffic
$8M estimated valuation by late 2024
Website shutdown and brand transition to The Mint
Mixed reviews from customers around delivery, pricing, and value
Despite these growing pains, Dawn Myers continues to push forward with her new vision.
How Much Was Richualist Bought For?
As of 2025, Richualist was not bought out. Instead, it was rebranded into The Mint. There was no public acquisition or sale of the company, ownership remains with Dawn and her investors.
Why Is Richualist Closed?
Richualist isn’t technically closed. It has transitioned into a new brand, The Mint, with a tighter product focus. The original name was phased out due to scaling difficulties, delays, and branding clarity.
What Is Richualist’s New Name?
Richualist is now officially operating under the name The Mint.
Investor Spotlight: What Else Are They Up To?
Emma Grede is also a partner in Skims and Good American, brands that focus on inclusive fashion and shapewear. She continues investing in culturally conscious brands.
Mark Cuban, who recently announced his exit from Shark Tank, has shifted toward AI startups, telehealth, and consumer electronics but still maintains equity in companies like Beatbox Beverages and Dude Wipes.
Final Thoughts: The Wisdom Behind the Pivot
Richualist’s story is a powerful example of what it takes to evolve. Dawn Myers didn’t quit, she rebranded, refocused, and kept going. That’s the kind of resilience Shark Tank fans love to see.
In the words of Dawn herself, “We didn’t fail. We just changed the plan.”
Don’t miss these products from Season 15
TL;DR
Richualist, now rebranded as The Mint, reached an $8M net worth after Shark Tank but faced delays and rebranded due to scaling issues. Emma Grede and Mark Cuban’s $150K investment may yield a 10x return as the beauty-tech tool evolves.
