Rescue Swag, a Comprehensive first aid kit, was started by Tracey Beikoff in 2013. As of January 2024, Rescue Swag’s net worth is $20 Million and they’re pulling in a whopping $5 Million in annual revenue. 

On March 8, 2015, they appeared on season 1 of Shark Tank Australia and made a deal with Steve, for $100,000 for 40% of equity. The final valuation was $250,000, down from the founder’s initial estimate of $1.1 million.

As Australia’s toughest first-aid kit, Rescue Swag is still in business. Their products are available to purchase on the official website.

Rescue Swag Net Worth

Net worth$20 Million (2024)
Annual Sales Revenue$5 Million
Lifetime sales
FounderTracey Beikoff

Rescue Swag Net Worth Timeline

Net Worth 2024$20 Million
Net Worth 2022$18 Million
Net Worth 2021$15 Million
Net Worth 2020$11Million
Net worth valuation in 2015 after appearing on Shark Tank  $250,000
Net worth valuation in 2015 before appearing on Shark Tank  $1.1 million

Rescue Swag Pitch on Shark Tank

Producta Comprehensive first-aid kit
EpisodeSeason 01 Episode 05
Founder Tracey Beikoff
Asked for$220,000 for 20% of equity
Company nameRescue Swag
Final deal$100k for 40% of equity + $10 Repayment Royalty per item for
LocationEl Arish, Queensland 4855 · Australia

Don’t miss these products from Season 1

Rescue Swag Founder

Rescue Swag was founded by Tracey Beikoff in 2013. She wanted to make high-quality first-aid kits. She is very passionate about her business. Rescue Swag’s founder, Tracey Beikoff net worth is unknown as of 2024.

Key accomplishments

2024Rescue Swag become a household name in Australia for first aid kits.
2015Rescue Swag appeared on Shark Tank.


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future of Rescue Swag and its continued success.

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