PentaBlock, a modular building system that gained attention on Shark Tank, impressed with its interlocking blocks designed for easy, versatile construction.

While it didn’t secure a deal on the show, the exposure boosted its visibility, leading to steady sales growth. As of 2024, PentaBlock has expanded its product line and achieved an estimated net worth of around $6.5 million.

With ongoing operations and positive customer feedback, PentaBlock continues to innovate in modular building solutions, focusing on sustainable materials and ease of use for a broad range of construction projects.

Pentablock Net Worth

Net worth$6.5 million (2024)
Annual Sales Revenue$5 million (2024)
Lifetime salesNot available
InvestorJanine Allis
FounderJoel Norford 
Employees1-10 employees

Pentablock Pitch on Shark Tank

Company namePentablock
ProductA unique interlocking construction block
EpisodeSeason 02 Episode 12
Founder Joel Norford 
Asked for$350,000 for 10% Stake
Final deal$150,000 for 17% Stake + $200k Loan
Shark Janine Allis
Location263-271 Wells Rd Unit 18, Chelsea Heights, Victoria, 3196, Australia

Don’t miss these products from Season 02

Pentablock Founder

Pentablock was founded by Joel Norford  in 2010. During his travelling to Vietnam, he found a key building block in an abandoned structure. Captivated by the idea, he added an extra layer of laminated stone and trademarked Pentablock for the finished product. Pentablock’s founder, Joel Norford , has a net worth of 5 million USD as of 2024.

Key accomplishments

YearAccomplishment
2016The company appeared on Shark Tank Season 02 Australia and got the deal from Janine Allis.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Pentablock and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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