Dr. Anika Goodwin launched OpulenceMD Beauty in 2019, specializing in glue-free magnetic eyelashes to promote eye safety. On Shark Tank in 2021, she secured a $100,000 deal from Kendra Scott for 20% equity. This exposure fueled growth, with annual sales exceeding $1 million.
The company expanded its range to include skincare and lash accessories. However, in mid-2023, Dr. Goodwin decided to close the business to focus on new ventures.
OpulenceMD Beauty’s journey highlights its rapid success and innovative products, leaving a lasting impact in the beauty industry.
Net worth | $1 million (2025) |
Annual Sales Revenue | $1 million |
Investor | Kendra Scott |
Founder | Dr. Anika Goodwin |
Employees | <25 |
OpulenceMD Beauty Pitch on Shark Tank
Company name | OpulenceMD Beauty |
Product | A company that manufactures glue-free fake eyelashes and beauty products. |
Episode | Season 12 Episode 20 |
Founder | Dr. Anika Goodwin |
Asked for | $75,000 for 5% equity |
Final deal | $100,000 for 20% equity |
Shark | Kendra Scott |
Location | Greensboro, North Carolina |
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OpulenceMD Beauty Founder
OpulenceMD Beauty was founded by Dr. Anika Goodwin in 2019. After getting her bachelor’s of science degree in Pharmacy, Anika enrolled at the Medical University of South Carolina to complete her Doctor of Medicine degree.
Before starting OpulenceMD, Dr. Anika served as a physician. She also worked as an Oculoplastic Surgeon at the U.S. Federal Government. OpulenceMD Beauty’s founder Dr. Anika Goodwin has a net worth of 1 million USD as of 2025.
Key accomplishments
Year | Accomplishment |
2020 | OpulenceMD was awarded a $10,000 grant from Stacy’s Rise Project, in collaboration with “Hello Alice.” |
2021 | OpulenceMD was featured on Shark Tank and secured a deal. |
Conclusion
From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for OpulenceMD Beauty and its continued success.