Dr. Anika Goodwin launched OpulenceMD Beauty in 2019, specializing in glue-free magnetic eyelashes to promote eye safety. On Shark Tank in 2021, she secured a $100,000 deal from Kendra Scott for 20% equity. This exposure fueled growth, with annual sales exceeding $1 million.

The company expanded its range to include skincare and lash accessories. However, in mid-2023, Dr. Goodwin decided to close the business to focus on new ventures.

OpulenceMD Beauty’s journey highlights its rapid success and innovative products, leaving a lasting impact in the beauty industry.

Net worth$1 million (2025)
Annual Sales Revenue$1 million
InvestorKendra Scott
FounderDr. Anika Goodwin
Employees<25

OpulenceMD Beauty Pitch on Shark Tank

Company nameOpulenceMD Beauty
ProductA company that manufactures glue-free fake eyelashes and beauty products. 
EpisodeSeason 12 Episode 20
Founder Dr. Anika Goodwin 
Asked for$75,000 for 5% equity
Final deal$100,000 for 20% equity
SharkKendra Scott
LocationGreensboro, North Carolina

Don’t miss these products from Season 12

OpulenceMD Beauty Founder

OpulenceMD Beauty was founded by Dr. Anika Goodwin in 2019. After getting her bachelor’s of science degree in Pharmacy, Anika enrolled at the Medical University of South Carolina to complete her Doctor of Medicine degree.  

Before starting OpulenceMD, Dr. Anika served as a physician. She also worked as an Oculoplastic Surgeon at the U.S. Federal Government. OpulenceMD Beauty’s founder Dr. Anika Goodwin has a net worth of 1 million USD as of 2025.

Key accomplishments

YearAccomplishment
2020OpulenceMD was awarded a $10,000 grant from Stacy’s Rise Project, in collaboration with “Hello Alice.”
2021OpulenceMD was featured on Shark Tank and secured a deal.

Conclusion

From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for OpulenceMD Beauty and its continued success.

ABOUT KESARA BANDARAGODA
Kesara Bandaragoda is a Sri Lankan-born media entrepreneur currently based in Dubai, with a lifelong passion for storytelling, innovation, and all things screen-worthy. Whether it's a mind-bending sci-fi epic or the latest startup pitch on Shark Tank, Kesara is all in. In fact, he was one of the earliest content creators to cover Shark Tank Australia online and has been tracking its businesses, products, and founders since 2019 — long before it was cool.

Kesara is the visionary CEO behind BrandFactory, a digital media company powering multiple content platforms that reach millions. When he’s not leading a team of creatives, he’s often geeking out over Marvel and DC universes, decoding Spielberg's directorial magic, or revisiting classics like The Shawshank Redemption, Interstellar, and Pirates of the Caribbean (yes, he's a Johnny Depp loyalist).

INDUSTRY FOCUS
Kesara’s writing and content leadership often focus on the intersection of entrepreneurship, entertainment, and emerging digital cultures. He’s particularly passionate about telling stories that celebrate founders, dissect business blueprints from media narratives, and spark curiosity in audiences across the globe.

FAVORITE MEDIA
A sci-fi enthusiast with a taste for high-stakes storytelling, Kesara’s favorite titles range from cerebral time-space odysseys to charismatic pirate adventures. He thrives in content that mixes real-world business insight with the spectacle of entertainment — think Shark Tank meets Black Mirror, with a touch of Marvel heroics.

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