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BootayBag Net Worth 2024 Update (Before & After Shark Tank)


BootayBag, a Subscription underwear service for women, was started by Elly Gheno in 2015. As of March 2024, BootayBag’s net worth is $5 Million and they’re pulling in a whopping $4 million in annual revenue. 

On October 23, 2020, they appeared on Season 12 of Shark Tank USA and made a deal with Kendra Scott, for $500,000 for 10%. The final valuation was $5 Million, down from the founder’s initial estimate of $10 Million.

BootayBag is still in business. Their products are available on the official website.

BootayBag Net Worth

Net worth$5 Million
Annual Sales Revenue$4 Million (2022)
Lifetime sales$15 million
InvestorKendra Scott
FounderElly Gheno
Employees10 to 25

BootayBag Net Worth Timeline

Net Worth 2024$5 Million
Net Worth 2023$5 Million
Net Worth 2022$4.5 Million
Net worth valuation in 2020 after appearing on Shark Tank  $5 Million
Net worth valuation in 2020 before appearing on Shark Tank  $10 Million

BootayBag Pitch on Shark Tank

Company nameBootayBag
ProductSubscription underwear service for women
EpisodeSeason 12 Episode 02
FounderElly Gheno
Asked for$500,000 for 5%
Final deal$500,000 for 10%
SharkKendra Scott
LocationSan Francisco, California

Don’t miss these products from Season 12

BootayBag Founder

BootayBag was founded by Elly Gheno in 2015. She started this company after having a bad experience while shopping for underwear. Because of his down-to-earth character, she managed to increase a huge follower base on Instagram. BootayBag’s founder, Elly Gheno, has a net worth of USD 5 Million as of 2024.

Key accomplishments

2023BootayBag has a huge following on Instagram
2020Appeared on Shark Tank


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BootayBag and its continued success.

What do you think?

Written by GAG Team


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