BootayBag Net Worth 2023 Update (Before & After Shark Tank)


BootayBag, a Subscription underwear service for women, was started by Elly Gheno in 2015. As of October 2023, BootayBag’s net worth is $5 Million and they’re pulling in a whopping $4 million in annual revenue. 

On October 23, 2020, they appeared on Season 12 of Shark Tank USA and made a deal with Kendra Scott, for $500,000 for 10%. The final valuation was $5 Million, down from the founder’s initial estimate of $10 Million.

BootayBag is still in business. Their products are available on the official website.

BootayBag Net Worth

Net worth$5 Million (2023)
Annual Sales Revenue$4 Million (2022)
Lifetime sales$15 million
InvestorKendra Scott
FounderElly Gheno
Employees10 to 25

BootayBag Net Worth Timeline

Net Worth 2023$5 Million
Net Worth 2022$4.5 Million
Net Worth 2021$4 Million
Net Worth 2020$3.5 Million
Net worth valuation in 2020 after appearing on Shark Tank  $5 Million
Net worth valuation in 2020 before appearing on Shark Tank  $10 Million

BootayBag Pitch on Shark Tank

Company nameBootayBag
ProductSubscription underwear service for women
EpisodeSeason 12 Episode 02
FounderElly Gheno
Asked for$500,000 for 5%
Final deal$500,000 for 10%
SharkKendra Scott
LocationSan Francisco, California

Don’t miss these products from Season 12

BootayBag Founder

BootayBag was founded by Elly Gheno in 2015. She started this company after having a bad experience while shopping for underwear. Because of his down-to-earth character, she managed to increase a huge follower base on Instagram. BootayBag’s founder, Elly Gheno, has a net worth of USD 5 Million as of 2023.

Key accomplishments

2023BootayBag has a huge following on Instagram
2020Appeared on Shark Tank


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for BootayBag and its continued success.