Ellyette Gheno, BootayBag Founder

Elly Gheno

Founder and CEO of BootayBag

Net Worth $6.5 million

Ellyette “Elly” Gheno is an American entrepreneur and businesswoman. She is best known as the founder and CEO of BootayBag, a women’s underwear subscription service, and for her appearance on the ABC reality television show Shark Tank.

As of 2025, her estimated net worth stands at $6.5 million, a testament to her remarkable entrepreneurial achievements.

Net Worth

Elly Gheno is an entrepreneur with an estimated net worth of $6.5 million as of 2025.

She started BootayBag with just $300, growing it into a multimillion-dollar business.

After her Shark Tank appearance in 2020, the company expanded its product line and significantly increased its revenue, achieving over $15 million in lifetime sales by that year.

Personal status

Age

Not Disclosed

Source of wealth

Residence

San Francisco, California, USA

Citizenship

American

Marital Status

Not Disclosed

Children

Not Disclosed

Education

Dropped out of college to attend cosmetology school