Nightcap was created in 2019 by siblings Shirah and Michael Benarde with a straightforward goal: to prevent drink spiking with a simple, reusable drink cover.
The product, cleverly disguised as a scrunchie, quickly stood out for its innovative design and practicality. It gave users peace of mind in social settings like bars and parties.
In February 2021, Shirah and Michael brought their idea to Shark Tank during Season 12, Episode 12. They pitched Nightcap to the Sharks, asking for $60,000 in exchange for 20% equity.
Lori Greiner immediately saw the potential of their product and offered $60,000 for a 25% stake. The siblings eagerly accepted her deal.
This not only provided funding but also a mentor who helped improve their packaging, website, and branding. This smart partnership with Lori Greiner became a turning point for the business.
Nightcap’s growth since Shark Tank has been remarkable. This reflects its growing market success. Within a year of the show, it reached $2.1 million in lifetime sales and expanded to over 40 countries.
The company also diversified its product line. It introduced keychain drink covers, reusable bottle caps, beer can covers, and eco-friendly stainless-steel straws.
Also Partnerships with brands like Bumble, Forever 21, and StopTopps further boosted the company’s visibility. This also expanded its market reach. Nightcap’s products are now available on Amazon, Walmart, and their official website.
Nightcap has also mastered social media, with over 175 million views on TikTok. This helped it connect with younger audiences, particularly college students.
The company’s community-oriented growth includes collaborations with universities, sororities, and local organizations. These efforts made its product accessible and aligned with its mission to protect people from drink spiking.
Every Shark Tank product offers valuable lessons about entrepreneurship. So, what can we learn from Nightcap’s success story? Keep reading to uncover the key takeaways from this inspiring business journey.
3 Simple Business Lessons You Can Learn from NightCap
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NightCap Founders
NightCap was founded by Michael Benarde and Shirah Benarde in 2019. The founders are brother and sister duo. NightCap’s founders, Michael Benarde and Shirah Benarde, have a net worth of USD 1.7 Million as of 2025.
Key accomplishments
| Year | Accomplishment |
| 2023 | NightCap has won the InNOLEvation Challenge, FSU’s Turkey Tank as competitions. |
| 2019 | NightCap drink cover appeared on Shark Tank. |