When the Mastronardo brothers stepped onto the Shark Tank stage in 2012, they had a dream, to turn their small organic skincare brand, Nardo’s Natural, into a household name. What started as a garage-based operation soon became a multi-million-dollar business, thanks to a deal with Barbara Corcoran. But how much is Nardo’s Natural worth today, and was the Shark’s investment a success? Let’s dive into the company’s journey, growth, and current net worth.
Who Are the Founders of Nardo’s Natural?
Nardo’s Natural was founded by four entrepreneurial brothers: DJ, Kyle, Danny, and Keith Mastronardo. The idea for the business was sparked when DJ suffered burns and struggled to find an effective organic skincare solution. This led the brothers to experiment with natural ingredients, eventually creating their first product, an organic lotion made with coconut oil.
“We wanted to create a product that was truly natural, free from harsh chemicals, and accessible to everyone,” said Danny Mastronardo in an interview.
Their collective background in business, sales, and marketing helped them turn their passion into a profitable business. But they needed funding to scale their operations, which led them to Shark Tank.
The Shark Tank Pitch: A High-Stakes Investment
In Season 3, Episode 5, the Mastronardo brothers entered the Shark Tank seeking $75,000 for a 12% stake, valuing their company at $625,000. Their pitch focused on the increasing demand for organic skincare and their brand’s commitment to high-quality natural ingredients.
Sharks’ Reactions and Negotiations
- Mark Cuban was intrigued but ultimately passed, citing concerns about scalability.
- Daymond John loved the branding but was unsure about market competition.
- Kevin O’Leary questioned their ability to stand out in the skincare industry.
- Barbara Corcoran, however, saw great potential in their brand and offered $75,000 for 50% equity, significantly altering the valuation.
After negotiating, the brothers agreed to a deal with Barbara, giving up 50% equity for the funding they needed to expand.
Nardo’s Natural Pitch on Shark Tank (Quick Info Card)
| Company name | Nardos Naturals |
| Product | Hand-made organic skin care products |
| Episode | Season 03 Episode 08 |
| Founders | Kyle Mastronardo, KJ Mastronardo, Danny Mastronardo, and DJ Mastronardo |
| Asked for | $75,000 for 12% Equity |
| Final deal | $75,000 for 50% Equity |
| Shark | Barbara Corcoran |
| Location | Tampa Bay Area |
Post-Shark Tank Growth & Revenue Expansion
The deal with Barbara Corcoran proved to be a game-changer. With her investment and mentorship, Nardo’s Natural was able to:
- Increase production capacity and refine their product formulations.
- Expand into major retailers and online marketplaces.
- Launch new product lines, including organic face creams, body scrubs, and essential oils.
- Secure spa partnerships, making their products available in luxury wellness centers.
By 2025, Nardo’s Natural has generated over $5 million in lifetime sales, with annual revenue exceeding $1.2 million.
“We’ve worked incredibly hard to build this brand, and seeing it flourish has been an amazing journey,” said Kyle Mastronardo.
How Much Is Nardo’s Natural Worth Today?
As of 2025, Nardo’s Natural is estimated to have a net worth of $3.5 million. The company’s valuation has fluctuated over the years, but it remains a profitable and sustainable business.
Breaking Down the Numbers
- 2012 (Shark Tank Valuation): $625,000
- Post-Shark Tank Revenue Growth: $5M+ in lifetime sales
- Current Annual Revenue: $1.2M
- 2025 Estimated Net Worth: $3.5M
Did Barbara Corcoran’s Investment Pay Off?
Barbara Corcoran invested $75,000 for 50% equity, meaning she owned half the company. If the brand’s estimated net worth is now $3.5 million, her stake is worth $1.75 million, representing a 2,233% return on her initial investment.
Compared to some of her other Shark Tank investments, such as Daisy Cakes and The Comfy, Nardo’s Natural has been a moderate success, not the biggest exit, but certainly a profitable one.
Business Challenges & Future Outlook
Despite its success, Nardo’s Natural has faced its share of challenges:
- Scaling production while maintaining high-quality ingredients.
- Competing with big skincare brands with larger marketing budgets.
- Shifting consumer trends, requiring constant product innovation.
The brothers have continued to innovate and expand, with plans to launch new product lines and increase their online presence.
“The organic skincare market is evolving, and we’re committed to staying ahead of the trends,” said DJ Mastronardo.
Final Thoughts: Nardo’s Natural’s Lasting Legacy
Nardo’s Natural is a Shark Tank success story that highlights the power of family-driven entrepreneurship. The Mastronardo brothers turned a personal need into a thriving business, securing a life-changing deal with Barbara Corcoran.
With millions in sales, a strong brand, and continued growth, Nardo’s Natural remains a testament to perseverance and strategic investment.
Would you buy Nardo’s Natural products? Let us know in the comments!
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