They didn’t land a deal on Shark Tank, but by 2025, Milk and Brookies has become a $2 million success story. What started as a homemade dessert experiment is now a cult-favorite treat celebrated by fans across the country.
The Sweet Story Shark Tank Fans Still Talk About
Milk and Brookies is the brainchild of four close friends: Jovon English, Marques Brooks, Naimah Harris, and Tisa Smart-Washington.
Launched in 2014 in Los Angeles, their product is a hybrid dessert that combines the best of brownies and cookies into one muffin-shaped creation known as the “Brookie.”
They appeared on Shark Tank in Season 7, Episode 4, which aired in 2015. Although they didn’t secure a deal, the national exposure sparked a whirlwind of changes. By 2025, Milk and Brookies has built a name that still makes waves.
How Milk and Brookies Grew Despite the Odds
After the Shark Tank episode aired, sales skyrocketed by over 3,000 percent. While this boost was exciting, it also tested the team’s limits. With all four founders working full-time jobs outside the business, scaling production and managing orders became a challenge.
Instead of letting the chaos sink them, they adapted. The founders streamlined their menu from 750 flavor combinations to a tight lineup of seven fan favorites. Pricing was also adjusted to support sustainability, with current 4- and 6-pack options ranging from $24 to $42.
Retail expansion followed. They partnered with Orleans and York, a West Coast deli chain, to offer their Brookies in physical stores. By 2022, the company reported over $3 million in annual revenue.
International shipping was introduced, and their e-commerce platform remained the core of their business model.
Jovon English still leads the company while working in the nonprofit sector. Marques Brooks manages operations while serving as a business development executive. Co-founder Tisa Smart-Washington transitioned into public service as a Tax Commissioner in Georgia. Naimah Harris’s current role is not publicly confirmed.
RELATED: 14 Best Shark Tank Pitches from Each Season
What Happened on Shark Tank
Before diving into the pitch details, it’s worth noting the Sharks present in this episode: Kevin O’Leary, Barbara Corcoran, Mark Cuban, Lori Greiner, and Robert Herjavec. All five heard the pitch but ultimately passed on investing in Milk and Brookies.
While Kevin and Barbara shared their concerns, the others had their own reasons too:
None of the Sharks made an offer, and the deal didn’t move forward after the show.
Want to know what these Sharks have invested in successfully? Here are three of their notable Shark Tank wins:
- Squatty Potty (Lori Greiner): A bathroom posture aid that turned into a viral success with over $175M in sales.
- Bombas (Daymond John): A socially conscious sock company with over $250M in revenue.
- Ring (Rejected initially by the Sharks but later sold to Amazon for $1B): A reminder that some deals get away from the Sharks, but they still shape the conversation.
RELATED: Mark Cuban’s 9 Most Successful Shark Tank Investments and What Made Them Win Big
During their pitch, the team asked for $100,000 in exchange for 20 percent equity. They brought energy, personal stories, and most importantly, delicious samples.
The Sharks loved the taste but raised concerns about the team’s ability to commit full-time.
No offers were made, and the founders left without a deal. Still, the exposure turned out to be more valuable than expected.
RELATED: How Much Lori Has Earned from Shark Tank?
🗳️ If you were a Shark, would you have invested in Milk and Brookies?
Did Shark Tank Launch Milk and Brookies Into the Spotlight?
Yes, the Shark Tank effect was very real. Orders flooded in after the episode aired. While the website managed to stay online, the kitchen team worked around the clock to fulfill demand.
With a solid social media following, especially on Instagram, the team leveraged customer engagement to maintain visibility. New seasonal flavors, behind-the-scenes content, and customer testimonials helped build a loyal base.
Retailers took notice too. Their partnership with Orleans and York added a steady offline sales channel. While they haven’t been featured on Beyond the Tank, their growth speaks for itself.
Milk and Brookies Net Worth 2025
As of 2025, Milk and Brookies has an estimated net worth of $2 million. Their growth was entirely self-driven, without external funding or Shark support.
Revenue continues to come from direct-to-consumer sales, retail partnerships, and limited edition product lines. The business is stable and continues to attract fans nationwide.
What’s Next for Milk and Brookies in 2026?
The company is still operating and actively growing. They’ve teased new seasonal Brookies, a potential frozen line, and even hinted at opening a pop-up shop in Atlanta.
Customer reviews remain strong. Fans praise the OG Brookie as a must-try dessert, and newer options like Snickerdoodle and Peanut Butter Brookies are gaining popularity.
The founders are planning to expand into East Coast markets and may launch collaborations with food influencers. Social media remains central to their strategy, helping them maintain a loyal and growing customer base.
Could Brookies Make a Bigger Comeback?
Brookies are more than a dessert—they’re a movement. With consistent fan support and strong branding, Milk and Brookies is well-positioned to ride the next wave of foodie trends.
FAQs
Is Milk and Brookies still in business in 2025?
Yes, Milk and Brookies is still operating and growing in 2025, with an estimated net worth of $2 million.
Did Milk and Brookies get a deal on Shark Tank?
No, all five Sharks passed on the pitch, citing concerns about the founders’ part-time commitment.
What is the most popular Milk and Brookies flavor?
The OG Brookie is the fan favorite, followed closely by Peanut Butter and Snickerdoodle variations.
Where can I buy Milk and Brookies?
You can order directly from their official website or find them at select Orleans and York deli locations.
Who are the founders of Milk and Brookies?
The company was founded by Jovon English, Marques Brooks, Naimah Harris, and Tisa Smart-Washington.
TL;DR
Milk and Brookies didn’t get a Shark Tank deal, but by 2025, they’ve built a $2M dessert empire through online sales, fan loyalty, and smart growth moves.
