Luma Soda, a low-sugar swap for traditional soda, was started by Jim Otteson in January, 2017. Luma Soda, a company worth $2.5 Million at the time of their pitch in 2019. 

In 2019, they appeared on Shark Tank USA seeking $500,000 for 20% equity. But the Sharks were not interested in investing in Luma Soda.

As of September 2023, Luma Soda went out of business. Jim Otteson closed the company in 2020.

Luma Soda Net Worth

Net worth$2.5 Million in Shark Tank pitch 2019.
Annual Sales Revenue$180,000 sales revenue in 2019.
Shark Tank InvestorNone
FounderJim Otteson

Luma Soda Net Worth Timeline

Net Worth 2023Net worth is not available as the company was out of business in 2020.
Net Worth 2020$2.5 Million 
Net worth valuation 2019 before appearing on Shark Tank  $2.5 Million

Luma Soda Pitch on Shark Tank

Company nameLuma Soda
ProductA low-sugar swap for traditional soda
EpisodeSeason 10 Episode 19
Founder Jim Otteson
Asked for$500,000 for 20% equity
Final dealNo deal
Shark None
LocationPalo, Alto, United States.

Luma Soda Founder

Luma Soda was founded by Jim Otteson in 2017. Jim Otteson is a graduate in Science in Microbiology. He discovered harmful and addictive chemicals in diet soda. Then he studied more  about those chemicals and found healthy alternatives that used to prepare soda. Finally he used his knowledge to start a new business called Luma Soda. Luma Soda’s founder, Jim Otteson, has a net worth of 750,000 USD as of 2023.

Key accomplishments:

2019Appeared on Shark Tank season 10 episode 19.
2020Closed the company by Jim Otteson.


Some companies that appear on the show have not achieved great success, and the Luma Soda was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Luma Soda went out of business in 2020. And the product is no longer available in the market.

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