Lori Greiner Reveals 3 Proven Steps to Get Your Product Into Major Retail Stores
Lori Greiner shares her 3-step formula to turn your side hustle into a retail hit at Target, Walmart, or Costco—and it might be simpler than you think.
Want to see your product on the shelves of giants like Target, Walmart, or Costco? Shark Tank star Lori Greiner has revealed her proven 3-step formula for turning side hustles into retail sensations. This formula, detailed in her recent Facebook video, provides a straightforward approach to building your retail empire, and it’s more attainable than you might think.
Step 1: Build a Track Record
Before you can walk into a major retailer’s office, you need to demonstrate demand for your product. Start small—sell your product online, on Amazon, or in local stores. By establishing a track record of sales, you’ll provide potential buyers with proof that there’s a market for your offering. Customers can be your best advocates, so focus on building that initial momentum.
Step 2: Perfect Your Packaging
Lori emphasizes the importance of the three P’s in packaging: protection, printing, and perceived value. Your packaging not only needs to protect the product but also must be visually appealing. It should grab attention and communicate clearly what the product is and why it matters. Consider investing in high-quality design and materials to enhance the perceived value and attract customers at first glance.
Step 3: Master Your Pitch
When you finally get the chance to present to a retail buyer, it’s crucial to make every word count. With just two sentences, you need to convey the essence of your product, your unique selling propositions, and how your product will generate revenue for the retailer. Be clear and concise, and come prepared with solid numbers and projections. Remember, buyers are looking for products that can increase their profits, so showing them the numbers is imperative.
RELATED: Lori Greiner Shares 5 Non-Negotiable Tips to Nail Your Pitch
“Success is about doing the work and proving your concept before you even step into the room with a buyer.” – Lori Greiner
By following these three steps, whether you’re an inventor, creator, or aspiring brand founder, you could pave your way to securing retail deals in 2025. This simple yet effective roadmap, shared by the ‘Queen of QVC,’ may very well be the guidance you need to take your product to the next level.
TL;DR (Too Long; Didn’t Read)
Lori Greiner’s 3-step formula—build sales, perfect packaging, and pitch with precision—can help turn your side hustle into a retail store success.
