Imagine you’re a teacher at a school. Suddenly, a student suffers a severe allergic reaction. Time is ticking, and you need a fast, life-saving solution. This is the real-world scenario that Kitt Medical is helping to prevent across the UK. Their emergency anaphylaxis kits are designed to be accessible, ready, and potentially life-saving in schools, businesses, and public venues.
Founded by Zak Marks and James Cohen, Kitt Medical appeared on Dragons’ Den in February 2025. They pitched their business and secured a £75,000 investment from Deborah Meaden and Steven Bartlett. Their product addresses the growing allergy crisis and immediately gained attention, both from the Dragons and the wider public.
So, how much is Kitt Medical worth today? And what is driving its impressive growth?
What is Kitt Medical’s Net Worth?
Kitt Medical’s exact net worth is not publicly available, but there is a strong estimate based on recent activity.
At the time of their appearance on Dragons’ Den, the business was valued at approximately £1,071,429. This was based on the £75,000 investment in exchange for 7 percent equity. Since then, the company has shown rapid progress. With nearly 1,000 anaphylaxis kits now installed and more than 16,000 CPD training completions, many believe their current valuation could exceed £1.5 million.
Although we are still waiting for updated financial filings, which are due by September 30, 2025, all signs point to continued upward growth.
How Kitt Medical Started
The company launched in January 2023, driven by a personal and urgent mission.
Zak Marks, who has experienced severe allergies since childhood, understood the dangers of not having adrenaline readily available during emergencies. He partnered with James Cohen to create Kitt Medical. Their goal was to place life-saving adrenaline kits and allergy training in schools and other public spaces.
Before their appearance on Dragons’ Den, Kitt Medical had already gained public attention. In June 2023, a TikTok video about the company went viral. It attracted over 5 million views and generated 16,000 visits to their website in one day.
@kittmedical Replying to @james It’s so important that emergency adrenaline is always accesible if it’s needed! #emergency #asmr #allergy #firstaid #medical ♬ original sound – Kitt Medical
Journey on Dragons’ Den
Kitt Medical appeared on Series 22, Episode 8 of Dragons’ Den. The episode aired on February 27, 2025.
Zak and James asked for £75,000 in exchange for 7 percent equity. They highlighted the impact and necessity of their emergency kits. The founders shared how their kits had already saved lives in real emergency situations. Their message made a strong case for the product’s value.
Both Deborah Meaden and Steven Bartlett saw the potential and agreed to invest. They split the equity and offered strategic mentorship along with financial support. Their involvement validated the business model and mission of Kitt Medical.
What Happened After Dragons’ Den?
The boost from Dragons’ Den went beyond the investment.
Since the show aired, Kitt Medical has installed kits in over 600 locations. These include well-known sites like Alton Towers and Edinburgh Zoo. By early 2025, the kits had been used to treat 10 life-threatening allergic reactions. This shows their real-world effectiveness.
Their CPD-accredited training, created in partnership with Anaphylaxis UK, has also seen great success. More than 16,000 staff members have completed the course. It holds a five-star rating and features respected medical professionals. The training is included with every kit subscription.
To support this growth, Kitt Medical is expanding its team. In January 2025, they began hiring a Sales Development Representative to help reach more clients. They also established their headquarters in Kings Cross, London, which strengthens their operations.
Revenue Streams and Business Model
Kitt Medical uses a subscription-based business model. Their kits are placed in schools and other facilities. Annual servicing and professional training are included.
Their revenue sources likely include:
- Kit Subscriptions: Based on typical pricing, each kit may cost between £100 and £300 per year. With 1,000 kits installed, annual revenue could range from £100,000 to £300,000.
- Training Programs: The CPD-accredited training adds value to the subscription. It also builds credibility with institutions.
- Strategic Partnerships: Collaborations with organizations like Anaphylaxis UK and St John’s Ambulance increase both visibility and reach.
These elements create a strong foundation for ongoing revenue growth.
Challenges and Success Factors
Like all startups, Kitt Medical has faced challenges.
One of the biggest is raising awareness. Many institutions still don’t realize how essential it is to have anaphylaxis kits on-site. Educating decision-makers and encouraging policy changes is part of the company’s long-term goal.
Despite this, Kitt Medical has made great progress. Their mission-driven story, viral marketing success, and visibility from Dragons’ Den have built strong momentum. Their partnerships and award wins, including recognition from London’s Mayor’s Entrepreneur and Santander X, further support their credibility.
Conclusion
Kitt Medical is a fast-growing health startup making a real impact. With support from Deborah Meaden and Steven Bartlett, they have expanded their life-saving kit installations and training programs across the UK.
While their exact net worth is not officially reported, current growth suggests their valuation could be well over £1.5 million. With more kits in the field, more staff trained, and greater awareness around allergy safety, Kitt Medical is positioned for long-term success.
Do you think more public places should have allergy response kits? Let us know your thoughts or explore more Dragons’ Den business stories here.
