Karen Carney Urges Brands to Split Football Sponsorship 50/50 Between Men and Women
Karen Carney urges brands to split football sponsorship 50/50 between men’s and women’s teams, calling time on outdated funding gaps.
Former England international, Karen Carney, is making waves off the pitch with a compelling plea for financial equity in football. During a recent appearance on Sky Sports’ Monday Night Football, she demanded that global brands adopt a 50/50 sponsorship model between men’s and women’s teams. This call to action comes on the heels of the Lionesses’ narrow loss in the Women’s World Cup final, spotlighting the ongoing structural inequalities within the sport.
Carney, a champion for women’s football, emphasized, “If a brand is going to sponsor a football club, give 50% to the men and 50% to the women—and be clear about it.” She believes that with adequate investment, the women’s game has the potential to develop into a billion-pound industry.
"There is still some real big foundations that we need to fix"
— Sky Sports Football (@SkyFootball) August 21, 2023
Karen Carney on the investment in the women's game and what more needs to be done 💰 pic.twitter.com/i6GSvG8yAH
Setting the Stage for Growth
These remarks resonate particularly as Carney has recently led a significant review into the condition of women’s football in England. One of her pivotal recommendations calls for making the Women’s Championship fully professional, alongside ensuring transparency in funding from brands and clubs.
“If men’s football isn’t held to a profit standard, why is women’s football still expected to justify its worth in the same way?”
This question captures the essence of Carney’s stance—demanding equal support and intentional investment in women’s football.
Investor & Fan Reactions
Carney’s call has already begun to strike a chord with fans and investors alike, providing a crucial turning point in the struggle for gender equality in sports funding. The surge in visibility for women’s sports, particularly post-Lionesses’ World Cup run, indicates a ripe opportunity for brands to rethink their investment strategies toward gender parity.
Conclusion: A Crucial Challenge
Carney’s challenge to the football industry is clear and compelling: the path to equality in sponsorship is not just necessary, it’s overdue. Brands are now being called to rethink how they allocate funds in professional sports, aligning with a future where women’s football thrives alongside its male counterpart.
TL;DR (Too Long; Didn’t Read)
Former footballer Karen Carney calls on brands to split sponsorship funds 50/50 between men’s and women’s teams, pushing for equality in the sport.
