Jica Foods Net Worth 2025: From Gut-Healthy Wraps to Shark Tank Fame
Jica Foods net worth in 2025 is $15–$20M, and yes, the company is still running strong after Shark Tank.
If you’ve ever looked for a low-calorie tortilla alternative and stumbled upon a jicama wrap, chances are you’ve encountered Jica Foods. Founded on the principles of health, flavor, and innovation, Jica Foods became a standout on Shark Tank Season 14, and not just for its fresh take on the traditional taco.
From nearly going broke to earning multi-million-dollar revenues, Jica Foods’ story is one of resilience, sharp business pivots, and the power of superfoods. But how much is Jica Foods’ net worth in 2025? And did the Sharks make a profitable bet?
Let’s dive into the journey, the deal, the aftermath, and whether this investment paid off in the long run.
Who’s Behind Jica Foods?
Xin Wang and Melissa Colella-Wang are the powerhouse couple behind Jica Foods. Both brought their love for healthy living and food innovation into the business.
Xin, originally from China, had a background in supply chain and operations, while Melissa leaned heavily into branding and wellness culture. Their combined skill sets helped shape Jica Foods into a brand with both manufacturing strength and market appeal.
“We were living off credit cards at one point,” Melissa said. “We Airbnb’d our house and sold our car just to stay afloat.”
Their hustle and heart made the company what it is today. Post-Shark Tank, their personal financial situation has also improved dramatically, though exact figures on the couple’s net worth remain private.
Jica Foods’s founders, Melissa Colella-Wang and Xin Wang, have a net worth of 4.75 million USD as of 2025.
The Shark Tank Pitch: High Stakes in the Tank
Jica Foods entered the Tank asking for $300,000 in exchange for 3% equity, a bold $10 million valuation.
They wowed the Sharks with their flagship product: jicama wraps. A single wrap contains only 8 calories and 1 net carb, offering a crisp, refreshing alternative to tortillas. Their product line also included jicama sticks and a jicama pico de gallo.
Kevin O’Leary was intrigued, saying, “I see a shift in the wellness world, grain-free is becoming huge. You guys are early.”
Barbara Corcoran, however, came in aggressively. “You remind me of the early days of Daisy Cakes,” she said, referencing another Shark Tank success. She offered $300,000 for 6% equity.
Kevin countered with $300,000 for 3% equity and a royalty of $0.10 per unit until $1 million was recouped.
The founders ultimately chose Barbara’s offer, valuing her hands-on style and retail experience.
“We felt Barbara really understood our mission,” Xin noted. “She wasn’t just about numbers, she believed in the product.”
Jica Foods Pitch on Shark Tank (Quick Info Card)
| Company name | Jica Foods |
| Product | jicama based snacks |
| Episode | Season 14 Episode 10 |
| Founders | Melissa Colella-Wang and Xin Wang |
| Asked for | $300K for a 3% equity |
| Final deal | $300K for 6% equity + 3% advisory shares |
| Shark | Barbara Corcoran |
| Location | Rowland Heights, California |
Did the Sharks’ Investment Pay Off? Inside Jica Foods’ Post-Tank Boom
Following their Shark Tank appearance, Jica Foods saw a massive spike in sales. Their wraps were soon on shelves at Whole Foods, Sprouts, Wegmans, and even Target.
Pre-Tank, the company was generating $6 million annually. Post-Tank, their 2024 revenues crossed $8.5 million, with projections for 2025 nearing $10 million.
They also expanded into jicama smoothie cubes and pre-cut snack packs, tapping into the meal-prep and wellness snack markets.
“We’ve doubled our DTC traffic since the episode aired,” Melissa told Shark Tank Insights. “But retail has been our biggest win.”
With a refreshed brand and strategic distribution deals, the company’s current valuation is estimated to be $15-$20 million, significantly boosting Jica Foods’ net worth.
Was This the Sharks’ Best Deal Yet? Breaking Down the Profits
Barbara Corcoran’s $300,000 for 6% equity is now worth approximately $900,000 to $1.2 million based on current valuations.
That’s a 3x to 4x return—without even counting potential royalties or exit opportunities.
While it may not rival Lori Greiner’s Bombas deal or Kevin’s ROI on Plated, Jica Foods ranks among Barbara’s better-performing food investments.
“Barbara gave us direct access to national retail buyers,” said Xin. “That shortcut was priceless.”
With continued growth, Barbara could easily double her return by 2026, especially if the company entertains acquisition offers.
What Happened After Shark Tank?
After airing, Jica Foods leveraged its exposure brilliantly. They invested in content marketing, influencer campaigns, and backend logistics to support the surge in demand.
Their online store experienced a 200% spike in traffic. Meanwhile, B2B deals with hospitality vendors and health-conscious cafes increased bulk orders.
While the company hasn’t been sold, insiders suggest acquisition discussions have taken place, though no deal has been finalized as of 2025.
The brand remains active under the Jica Foods name.
Jica Foods Reviews: The Good, the Bad & the Crunchy
Most customers rave about the texture and health benefits. “It’s like biting into a fresh apple slice,” one review on Amazon reads.
However, not all feedback has been glowing.
- Some users report short shelf life and sogginess if not stored properly.
- Others mentioned inconsistency in product thickness.
- A few reviews on Reddit cited limited availability in rural stores.
Despite minor issues, Jica Foods maintains a solid 4.2-star rating across platforms like Amazon and Thrive Market.
RELATED: The Best Shark Tank Products
Business Challenges & Strategy
The founders faced a brutal beginning, credit card debt, failed snack products, and a pandemic supply chain crisis.
But they pivoted smartly from chips to fresh jicama products.
“You have to know when to cut your losses,” Melissa reflected. “That pivot saved our company.”
Their strategy now focuses on:
- Retail dominance through refrigerated produce aisles
- Product innovation in low-calorie snacks
- Content-driven DTC marketing to engage health-conscious millennials
Long-term, they’re exploring international markets and licensing deals for restaurant chains.
Final Verdict: Jica Foods Net Worth & Future Outlook
Jica Foods’ net worth in 2025 is estimated between $15 million and $20 million. From humble beginnings to Shark Tank spotlight, the brand continues to grow on the back of innovation, strategic retail expansion, and a mission to make healthy eating easier.
For Barbara Corcoran, it’s proving to be a strong return, and for fans, it’s a reminder that resilience and smart pivots often matter more than the perfect start.
Don’t miss these products from Season 14
TL;DR
Jica Foods net worth in 2025 is between $15M and $20M. The business is still running strong and growing after Shark Tank.
