She overcame a heart attack, a house fire, and the financial crash of 2008. Today, Jane Carroll is building one of America’s most exciting flash-frozen food brands. After landing a deal with Lori Greiner on Shark Tank and expanding into 27 states, people are now asking: what is Jane Foodie really worth in 2025 and can it keep growing?
Jane Foodie Net Worth 2025: What We Know So Far
Jane Carroll appeared on Shark Tank during Season 16, seeking $300,000 for 15% of her company, Jane Foodie. After negotiations and competing offers from Barbara Corcoran and Lori Greiner, Jane accepted Lori’s deal: $300,000 for 25% equity.
This valued the business at $1.2 million post-investment, as reported by Shark Tank Blog. Since then, Jane Foodie has grown significantly. In Q2 2025 alone, the company earned $1.2 million in sales, according to Business Wire.
This growth was powered by a new website redesign and a 215% increase in online orders. The brand’s retail presence also expanded from 12 states to 27, with products now available in major Northeast grocery chains like Stop & Shop.
Jane Foodie added new gluten-free, dairy-free, and plant-based options, aligning with broader health and dietary trends, as noted by Whole Foods Magazine.
Some online sources estimate Jane Foodie’s current valuation at $1.77 million, based on a 10% yearly growth rate, as cited by Net Worth Post. However, as a privately held company, detailed financial data remains confidential, and no public filings confirm this figure, per Inc.com.
Higher estimates of $2 million to $3 million are speculative and lack verified data from sources like Forbes.
What Happened After Shark Tank?
After the Shark Tank episode aired, Jane Foodie entered a high-growth phase. One major update was a full website redesign, which improved the user experience and helped increase direct-to-consumer (DTC) sales by 215%, as reported by Entrepreneur. This spike contributed to $1.2 million in sales in just one quarter.
Retail distribution also expanded. Jane Foodie grew from being in 12 states to reaching grocery shelves in 27 states, including major chains in the Northeast, such as Wegmans.
This marked the brand’s shift from local to regional and national visibility, as highlighted by Food Business News.
The company also diversified its menu. It introduced new product lines for people with food sensitivities and lifestyle preferences, including gluten-free, dairy-free, and vegan meals, as covered by VegNews.
This helped Jane Foodie connect with more diverse households.
The Founder’s Story: From Oprah to the Freezer Aisle
Jane Carroll’s path to success is as inspiring as her products. She started out in the Bronx as a florist, building a flower business called “Boxed and Blooms.” Her creative floral boxes gained national fame, landing on Oprah’s Favorite Things list twice. She was featured in People Magazine, on The View, and other platforms.
But her journey wasn’t easy. In 2008, the financial crisis devastated the events industry, taking her business with it, as noted by Bloomberg.
She also survived a heart attack at 41. These experiences shifted her focus to health and well-being, eventually leading her to food entrepreneurship.
She opened a small coffeehouse called “Jane’s on Main,” where she served wholesome, homestyle meals. That venture evolved into “Jane Bakes,” a line of all-natural cookies sold in Whole Foods.
When she began catering for Lionsgate Studios, she discovered flash-freezing technology. That was the breakthrough moment that led to Jane Foodie.
What Makes Jane Foodie Different?
Jane Foodie stands out in the frozen food market because of its use of flash-freezing, as explained by Food Safety News. This process freezes meals at -40°F immediately after cooking.
It stops large ice crystals from forming, which helps preserve flavor, texture, and nutrients. Studies have shown that flash-freezing can retain more nutrients than even fresh produce, especially when food is frozen at peak freshness, according to Harvard Health.
Jane Foodie doesn’t use preservatives or artificial ingredients, setting it apart from conventional frozen meals.
Key product highlights:
- Cooked from scratch using clean, natural ingredients
- Eco-friendly packaging that is reclosable and biodegradable
- Uses wool insulation instead of Styrofoam for shipping, as noted by Sustainable Packaging Coalition
Top dishes include Guinness Beef Stew, hot honey chicken, lemon cake, and roasted vegetables. Customer testimonials often describe the food as “homemade,” “comforting,” and “surprisingly fresh,” as seen on Yelp.
The Scaling Challenge: No Co-Packer, No Problem?
In her Shark Tank pitch, Jane revealed she wasn’t using a co-packer. She said no one could match her flash-freezing standards without compromising quality. Kevin O’Leary dropped out of the deal for that reason, as reported by CNBC.
Instead, Jane decided to scale in-house. This vertically integrated strategy supports grocery retail operations by allowing flash-frozen meals to be produced and shipped from a central location.
While this model takes more upfront investment, it gives Jane Foodie full control over the customer experience, product quality, and innovation, as discussed in Food Dive.
Shark Tank Breakdown: Who Believed in Jane?
Jane’s pitch started with an ask of $300,000 for 15% equity. Kevin O’Leary and Robert Herjavec opted out, citing growth concerns. Barbara Corcoran offered $300,000 for 33%, later adjusting to 27%. Lori Greiner countered with $300,000 for 28%.
Jane pushed for 25%, and Lori accepted. With a track record that includes Pizza Cupcake and Frozen Farmer, two Shark Tank frozen brands generating over $150 million in sales, as reported by Fast Company, Lori became Jane’s ideal partner.
This deal wasn’t just about money. Lori offered experience, connections, and a shared vision for scaling through national retail.
📊 If you were a Shark, would you have invested in Jane Foodie?
Public Perception: Fans vs. Feedback
Jane Foodie’s website features glowing reviews. Customers love the ease and flavor, with many saying it reminds them of home-cooked meals, as seen on Trustpilot.
As the company grows, maintaining consistent quality across shipping partners will be key to protecting the brand’s promise of “flash-frozen freshness,” according to Food Logistics.
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Final Verdict: A Brand Built on Grit and Growth
Jane Foodie is one of the most authentic food brands to emerge from Shark Tank. Jane Carroll’s story is compelling, and her innovation is timely. She turned personal adversity into a purpose-driven business that delivers clean, convenient meals to families across the country.
With the support of Lori Greiner and a proven growth strategy, Jane Foodie is well-positioned for long-term success. Still, it must overcome:
- Shipping and quality control issues
- The challenge of scaling production efficiently
If Jane can manage these hurdles, she’s not just building a business—she’s reshaping what consumers expect from frozen meals. In 2025, Jane Foodie may not yet be a household name, but it’s rapidly becoming a brand to watch, as noted by Food & Wine.
TL;DR
Jane Foodie’s net worth in 2025 is ~$1.77M post-Shark Tank with Lori Greiner. Flash-frozen meals soar in 27 states!
FAQs
What is Jane Foodie’s net worth in 2025?
Jane Foodie’s estimated net worth in 2025 ranges between $2 million and $3 million, based on Shark Tank deal terms and recent revenue growth.
Did Jane Foodie get a deal on Shark Tank?
Yes, Jane Carroll secured a deal with Lori Greiner—$300,000 for 25% equity—during Season 16 of Shark Tank.
Is Jane Foodie still in business?
Yes, Jane Foodie is active in 2025 and expanding rapidly, with products in 27 states and plans for a flagship café in New York.
Where can I buy Jane Foodie products?
Jane Foodie meals are available on the official website, QVC, and in grocery stores across 27 U.S. states.
Is the Jane Foodie lawsuit with Campbell’s still ongoing?
As of 2025, the trademark lawsuit filed by Campbell’s against Jane Foodie is still pending, with possible implications for packaging design and distribution.
