"Instant Lifts" Net Worth 2023 Update

Instant Lifts, a body shaping tape product, was started by Nick LaRosa and Penilopee LaRosa. As of October 2023, Instant Lifts’s net worth is $6 million and they were $6 million annual revenue in 2022. 

In March 2012 they appeared on Season 03 of Shark Tank USA seeking $100,000 for 25% equity valuing the company at $400K. But the Sharks were not interested in investing in Instant Lifts. Daymond decided not to invest immediately. Mark believes their attention won’t be solely on this business since they’re focusing on other products, so he’s not interested. Kevin and Robert found the pitch confusing and decided not to invest as well. Barbara liked the product but thought the business was overvalued, so she declined. In the end, Nick and Penelope left the Tank without a deal.

As of 2023, October the company is still in business. You can purchase products on e-commerce channels such as their website and Amazon.

Instant Lifts Net Worth

Net worth$6 million (2023)
Annual Sales Revenue$6 million (As of 2022)
Lifetime sales
FoundersNick LaRosa and Penilopee LaRosa
Employees1-25 employees

Instant Lifts Net Worth Timeline

Net Worth 2023$6 million
Net Worth 2022$6.5 million
Net Worth 2021$5.5 million
Net Worth 2020$5 million
Net worth valuation 2012 before appearing on Shark Tank  $400K

Instant Lifts Pitch on Shark Tank

Company nameInstant Lifts
ProductSkin adhesives that lift and reposition your skin for a tighter, firmer look
EpisodeSeason 03 Episode 09
Founders Nick LaRosa and Penilopee LaRosa
Asked for$100,000 for 25% Equity
Final dealNo Deal
Shark None

Don’t miss these product from Season 03

Instant Lifts Founders

Instant Lifts was founded by Nick LaRosa and Penilopee LaRosa. Penilopee LaRosa didn’t set out to create a beauty sensation. It was her cellulite problem that inspired her. In her 40s, her legs were covered in cellulite, and creams didn’t work. So, she tried lifting her skin a bit, and it helped. She experimented with tapes, working with experts, to create Skinnies Instant Lifts. Instant Lifts’s founders, Nick LaRosa and Penilopee LaRosa, have a net worth of 5 million USD as of 2023.

Key accomplishments

2012The company appeared on Shark Tank Season 03
2021In July 2021, on their website, they proudly announced that they have sold more than one million units


From their beginnings on Shark Tank to their current status as a thriving business, they have proven that with the right idea and execution, anything is possible. We can’t wait to see the future for Instant Lifts and its continued success.

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