Hey Day Butter is an artisan brand of gourmet butter. This was started by Heather Day in 2016. Hey Day Butter’s net worth was $151,515 in 2017, based on the Shark Tank deal.

In 2017, they appeared on Season 03 of Shark Tank Australia and made a deal with Naomi Simson, $50,000 for 33% of equity.

Hey Day Butter’s appearance on the show helped Heather to evolve her business. Despite securing a deal, Hey Day Butter did not last long in the market. Hey Day Butter ceased operations in 2017. As of January 2024, Hey Day Butter is no longer available in the market.

Hey Day Butter Net Worth

Net worth$151.515 (2017)
Annual Sales Revenue
Lifetime sales
InvestorNaomi Simson
FounderHeather Day

Hey Day Butter Net Worth Timeline

Net Worth 2024Out of business 
Net Worth 2023Out of business
Net Worth 2022Out of business
Net Worth 2021Out of business 
Net worth valuation in 2017 after appearing on Shark Tank  $151,515
Net worth valuation in 2017 before appearing on Shark Tank  $200,000

Hey Day Butter Pitch on Shark Tank

ProductAn artisan brand of gourmet butter
EpisodeSeason 03 Episode 03
FounderHeather Day
Asked for$50,000 for 25% equity
Company nameHey Day Butter
Final deal$50,000 for 33% equity
SharkNaomi Simson
LocationAdelaide, South Australia

Don’t miss these products from Season 03

Hey Day Butter Founder

Heather Day founded Hey Day Butter in 2016. Heather has years of experience in the culinary industry. She worked as a Head Chef, as well as an Accounts and Sales Mnager in Food and Beverage sector. Heather also was a contestant of MasterChef Australia season 08. Hey Day Butter’s founder Heather Day’s net worth is unknown as of 2024.

Key accomplishments

2017Hey Day Butter was featured on Shark Tank and sceured a deal. 


Some companies that appear on the show have not achieved great success, and the Hey Day Butter was one of them. Sometimes businesses don’t succeed because of many reasons. Sometimes, the deal falls through after the founders say yes on camera. Or, as you’ll see, sometimes things happen to the founders themselves, and they choose to abandon the business. Anything is possible. However,  Hey Day Butter went out of business in 2017. And the product is no longer available in the market.

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