Prenuptial agreements are no longer just for the ultra-wealthy. With millennials and Gen Z couples embracing financial transparency, the demand for accessible and affordable prenups has skyrocketed.
Enter Hello Prenup, the groundbreaking digital platform that revolutionized how couples approach prenups. Founded by Julia Rodgers and Sarabeth Jaffe, this legal-tech startup made waves when it appeared on Shark Tank and secured a deal with Kevin O’Leary and Nirav Tolia.
But how has the company performed since its Shark Tank debut? Let’s dive in.
Who Created Hello Prenup?
Julia Rodgers, a Boston-based family law attorney, saw firsthand how costly and complicated prenuptial agreements could be. She envisioned a streamlined, affordable, and efficient way to create legally binding prenups without the traditional legal fees.
Recognizing the need for a technical co-founder, she teamed up with Sarabeth Jaffe, a software engineer who previously worked at Microsoft. Jaffe was personally invested in the issue, as she was planning her own wedding and struggling to find a convenient way to draft a prenup.
“I saw clients spending thousands on prenuptial agreements, and I knew there had to be a better way,” Rodgers shared during the Shark Tank pitch.
The duo launched Hello Prenup, the first fully digital prenuptial agreement platform, aiming to make legal agreements more accessible.
The Shark Tank Pitch: A Bold Valuation
Rodgers and Jaffe entered the Shark Tank in Season 13, Episode 6, seeking $150,000 for 10% equity, valuing the company at $1.5 million. They explained how Hello Prenup allows couples to create a legally binding prenuptial agreement in hours, compared to the traditional months-long process.
The numbers intrigued the Sharks:
- Prenup Market Size: Estimated at $550 million.
- Hello Prenup Pricing: $599 per prenup, compared to the average $5,000 legal fee.
- Revenue Before Shark Tank: $20,000 in lifetime sales.
- Projected Sales: A conservative $4.1 million by the next year.
However, their customer acquisition costs (CAC) were high, and their business model was still in early-stage development. Mark Cuban and Lori Greiner quickly bowed out. Kevin O’Leary, known for investing in wedding-related businesses, saw potential but hesitated. Ultimately, Nirav Tolia and Kevin O’Leary teamed up to offer $150,000 for 30% equity, which the founders accepted.
Hello Prenup’s Growth Post-Shark Tank
Appearing on Shark Tank proved to be a game-changer. The exposure led to a 14,000% growth in revenue, taking the company’s lifetime sales from $20,000 to $5 million. More importantly, Hello Prenup secured a $25 million valuation through strategic partnerships and media exposure.
Some key growth factors:
- Market Domination: Hello Prenup became the #1 online source for prenuptial agreements.
- Expanded Legal Coverage: Initially available in select states, the platform now operates nationwide.
- Tech Upgrades: The software was enhanced to streamline user experience and legal compliance.
- Celebrity Endorsements: The company gained high-profile attention, further boosting credibility.
“We never expected this level of demand so quickly. Shark Tank changed everything for us,” Rodgers admitted in an interview.
How Much Did the Sharks Make?
Kevin O’Leary and Nirav Tolia invested $150,000 for 30%, meaning they each hold 15% of the company. With a $22 million valuation, their stake is now worth approximately $3.3 million each, a staggering 2,100% return on investment.
Compared to other Shark Tank success stories like Bombas ($100M revenue) and Scrub Daddy ($250M revenue), Hello Prenup is still in the early stages but has immense scalability potential.
The Future of Hello Prenup
With the rise of millennial marriages and financial transparency, Hello Prenup is positioned to dominate the prenup market. As it expands into estate planning and digital legal services, its valuation could skyrocket even further.
Key Takeaways:
- Hello Prenup’s net worth in 2025: Estimated at $22 million.
- Revenue Surge: From $20K pre-Shark Tank to $3 million in sales.
- Shark ROI: Kevin O’Leary and Nirav Tolia turned $150K into $6.6 million in equity value.
- Market Growth: Increased demand for affordable legal tech solutions.
With a massive market opportunity, strong brand recognition, and Shark Tank backing, Hello Prenup is on track to become one of the most profitable legal tech startups to come out of the show. Expect big moves from this company in the coming years!
