When “Head and Heart” made its appearance on Shark Tank India Season 1, Episode 2, the concept struck a chord with viewers and Sharks alike. Positioned as a brain optimization ed-tech solution, the startup promised a powerful blend of neuroscience and education through unique cognitive training programs.
Despite receiving attention for its innovative pitch, Head and Heart left the Tank without a deal. Today, the journey of this startup serves as both a business lesson and a cautionary tale.
Founded by Gurunandan Singh and Rajvinder Kaur, Head and Heart aimed to improve learning potential by tapping into a child’s cognitive profile using dermatoglyphics and ridge analysis.
Founder Profile: Who’s Behind Head and Heart?
Gurunandan Singh and Rajvinder Kaur brought a compelling vision to Shark Tank. Singh, with his background in neuroplasticity and education, and Kaur, an experienced ed-tech strategist, combined forces to create a brain-training ecosystem designed to revolutionize how children and parents understand learning styles.

“We wanted to build more than just a business,” Singh explained. “It was about transforming lives through personalized brain training.”
Head and Heart’s founders, Gurunandan Singh & Rajvinder Kaur, have a net worth of ₹8 Crores as of 2025.
The Shark Tank Pitch: High Stakes in the Tank
During their pitch, Gurunandan and Rajvinder asked for ₹50 Lakhs in exchange for 5% equity, valuing their business at ₹10 Crores. The pitch included live demonstrations from students who showcased cognitive agility and memory recall, stunning the panel.
However, despite the emotional appeal and educational potential, no deal was finalized.
“It’s an interesting model,” said Namita Thapar. “But it lacks scalability and clarity in differentiation.”
Ashneer Grover added, “Is this a business or a coaching class wrapped in science? I don’t see the product here.”
While the Sharks appreciated the social angle, concerns around scalability, tech backend, and customer acquisition costs halted any further offers.
“We came in with hope. Walking out without a deal was disappointing, but it opened more doors than it closed,” Rajvinder later said in an interview.
Head and Heart Pitch on Shark Tank (Quick Info Card).
Head and Heart’s Net worth before appearing on Shark Tank India | ₹10 Crores (business valuation) |
Head and Heart’s Current Net worth (2023) | ₹10 Crores |
Episode | Season 01 Episode 02 |
Company name | Head and Heart |
Product | Brain Exercises |
Founder | Gurunandan Singh & Rajvinder Kaur |
Asked for | ₹50 Lakhs for 5% Equity |
Final deal | No Deals |
Shark | No shark |
Business status | In Business |
Location | Nehru Palace, New-Delhi |
Did the Sharks’ Investment Pay Off? Inside Head and Heart’s Post-Tank Boom
Despite walking away empty-handed from the Tank, Head and Heart saw an immediate post-show boost. Website traffic spiked, inquiries surged, and short-term enrollments grew by over 300% within a month of the episode airing. At its peak, the business retained its valuation of ₹10 Crores.
The brand later launched under the IMBO (Intelligent Mind and Brain Optimization) initiative, expanding into tier-2 and tier-3 cities. The startup began offering online workshops, digital assessments, and curated brain reports for schools.
“The exposure changed everything. We went from 10 clients a month to 300,” Singh shared in a Shark Tank India Club feature.
Still, growth did not sustain. Operational challenges, high service dependency, and increasing competition from AI-driven ed-tech platforms eventually slowed momentum.
What Happened After Shark Tank: The Rise and Fall
By 2024, Head and Heart quietly rebranded under the IMBO Initiative, moving away from its original business model. The company struggled with low customer retention and tech scalability.
As per reports, the original Head and Heart brand ceased operations by late 2023. The brand’s digital presence was replaced with IMBO Online.
So, what went wrong? Reviews surfaced claiming sessions felt vague or unscientific. “Felt more like a personality assessment than actual brain training,” one user noted on Reddit.
The lack of an accredited scientific framework, unclear product roadmap, and high pricing for parents added to customer dissatisfaction.
Head and Heart Reviews: What Customers Really Said
Reviews for Head and Heart were mixed. While some parents praised the personalized reports and engaging activities, others expressed skepticism.
“We didn’t understand the outcome. It felt like a counseling session,” one review stated. “Too expensive for something that isn’t recognized by any education board,” another user complained. On Reddit’s r/Shark Tank India, users debated its legitimacy, calling it “a glorified tuition service in disguise.”
How Much Was Head and Heart Bought For? And What Is Its New Name?
As of late 2023, the original “Head and Heart” brand was not bought but was instead absorbed into a restructured platform called IMBO Online Initiative. There was no acquisition amount publicly disclosed. This pivot was likely a strategic move to distance the new business from growing criticism and to rebuild trust under a new name.
What Went Wrong: Strategic Errors and Execution Gaps
Several factors contributed to Head and Heart’s decline: Lack of technological infrastructure to scale Absence of institutional or academic partnerships Weak recurring revenue model
“It was a brilliant idea, but execution demanded a deeper tech backbone and clarity on outcomes,” noted an ed-tech consultant.
Despite the emotional appeal, businesses in education must prove measurable results. Head and Heart couldn’t quite do that at scale.
Investor’s Other Businesses: Where the Sharks Are Now
While none of the Sharks invested in Head and Heart, they continued backing several ed-tech and health startups.
Namita Thapar continues to invest in health-focused tech, including brands like CureSee and Menstrupedia Ashneer Grover has pivoted toward fintech and lifestyle brands post-BharatPe
Their portfolio decisions reflect caution toward businesses that prioritize emotional appeal over scalable models, a clear takeaway from the Head and Heart pitch.
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How Much Did the Sharks Earn from Head and Heart?
Since no deal was finalized during the episode, none of the Sharks earned any return from Head and Heart. However, it’s safe to say their decision to opt out may have saved them from a risky investment.
Had a deal been struck at ₹50 Lakhs for 5%, the Shark’s equity would now be worth zero, considering the original company has been shut down and rebranded with no public funding or valuation.
In comparison, deals like Lenskart or Skippi Ice Pops have seen multi-fold returns, reinforcing that sometimes the Sharks’ instincts are spot-on.
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Final Thoughts: Lessons from Head and Heart
The story of Head and Heart is more than just a business post-mortem. It’s a powerful reminder that innovation must be backed by execution, credibility, and clarity.
As Rajvinder put it, “Shark Tank gave us visibility. But building something sustainable? That’s a different kind of challenge.”
While the brand may have faded, its story continues to offer insights for aspiring entrepreneurs, dream big, but build wisely.
TL;DR
Head and Heart reached a ₹10 Cr net worth post-Shark Tank but shut down in 2025, later rebranding as IMBO Online to pivot strategy.